Holiday Profitability: 8 Strategic Moves to Maximize Your Holiday ROI
Join us for an exclusive webinar to learn how to sell more this holiday season – without compromising on profit.
Four expert speakers will reveal their highest-impact strategies to help you optimize performance throughout December and early January. Discover how to make this holiday season your most profitable yet, through smarter pricing, targeted advertising strategies, and seasonal listing optimizations for driving maximum conversions.
What You’ll Learn:
- How to create high-converting seasonal ads with Amazon’s new AI Creative Studio.
- Unlock new customer segments through Amazon Marketing Cloud (AMC) and DSP retargeting.
- Leverage market insights to identify the most profitable keywords and products to prioritize.
- Smart dynamic pricing tactics to boost net margins during periods of peak traffic.
- Seasonal merchandising strategies to drive higher click-throughs and conversions.
Connect with your host
Destaney Wishon
Destaney leads the BTR Media team of expert digital advertising specialists who drive results for e-commerce businesses across multiple platforms, including Amazon, Walmart, Instacart, Criteo. With a passion for innovation and a data-driven approach, she’s been invited to speak about her journey and industry knowledge on more than 9,000+ events and podcasts.
Chad Rubin
Chad began his career in the e-commerce industry in 2008 and has since founded six companies, including Deep and Sassy, Think Crucial, and Skubana. As a speaker and Amazon expert, he speaks about e-commerce, Amazon, and SaaS at global conferences and webinars. Chad is also the author of the Amazon bestseller Cheaper, Easier, Direct, which guides readers on uncovering success by disrupting industries.
John Aspinall
John Aspinall is all about helping brands understand their customers better. At PickFu, he runs webinars, podcasts, and masterclasses to show sellers how to use consumer research to make smarter decisions. He also creates fun and useful content, partners with industry pros, and stays active in the e-commerce community. With his skills in Amazon optimization, merchandising, and using AI for e-commerce, John is a go-to guy for boosting your brand’s online game.
Brandon Bastin
Sr. Enterprise Onboarding & Training Specialist at Jungle Scout
Brandon is a seasoned veteran at Jungle Scout, with over three years of experience delivering live client-facing trainings, producing video content, and developing support assets. As the host of the Jungle Scout Enterprise Lunch ‘n Learn webinar series, he shares his deep expertise with a wide audience, helping brands and agencies navigate the complexities of the Amazon marketplace.