ON DEMAND WEBINAR

Dominate Your Market: Enterprise Strategies to Grow Share of Voice on Amazon

Share of voice (SOV) is one of the most important performance indicators on Amazon and some of the most valuable data your brand can use for strategic planning.

In this webinar, join ecommerce experts Eva Hart and Alexandra Lank to learn why SOV data should inform everything your brand does — from your advertising and pricing strategies to your product lines and organic approach. You will also learn enterprise strategies for increasing your brand’s SOV so you can dominate your market.

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You’ll learn:

  • Methods for estimating and precisely measuring your brand’s SOV on Amazon
  • Tips for using SOV data to build and strengthen effective keyword strategies
  • How SOV data can help you understand who your competitors are, what they’re doing, and how you compare
  • Strategies for optimizing your PPC campaigns to increase your brand’s SOV
  • And more!

Connect with your hosts

Alexandra Lank

Enterprise Ecommerce Expert at Jungle Scout Enterprise

Alexandra has over 10 years of experience helping enterprise brands strengthen their ecommerce presence and leverage technology for market analysis, product selection, listing optimization, logistics, marketing, performance management, and more.

Eva Hart

Amazon Brand Owner and Senior Manager, Demand Generation at Jungle Scout

Eva Hart is an ecommerce expert with over seven years of industry experience and the owner of three ecommerce businesses: Couple’s Coffee, Fantaswick, and Fox & Farrow. She has contributed to branding and product design for nearly 100 enterprise-level Amazon brands, including Shark Tank winners, Tea Drops, Savvy Naturals, Dirty Cookie, Mush, and more; showcasing her ability to drive retail success both on and off Amazon.

Tools used in this webinar

Cobalt Share of Voice

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Cobalt Keyword Scout

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Cobalt Listing Builder

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Downstream Keyword Harvesting

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Downstream Advanced Budget Control

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