REPORT
Consumer Shopping Trends in 2025
Explore the latest spending and ecommerce trends in this annual study of nearly 1,000 U.S. consumers. This report reveals shifts in consumer shopping habits throughout 2024, as well as priorities and factors influencing purchase decisions across online and brick-and-mortar in 2025.
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Key takeaways
U.S. consumer spending has stabilized, with 6% more consumers reporting that they maintained their spending levels in 2024 compared to 2023.
Looking ahead, one-third of consumers anticipate an increase in spending in 2025.
76% of consumers are concerned about inflation and rising costs in 2025, with Gen X (87%) and Boomers (88%) feeling the greatest strain.
Online shopping frequency has declined, with 15% fewer consumers shopping weekly across all channels.
63% of consumers rank “price and discounts” as the most influential factor in their purchase decisions on Amazon.
About one-third of consumers consistently prioritize product reviews and ratings, free or fast shipping, and brand reputation.
What’s inside this free report:
- A pulse check on consumer spending: Where, when, and how people are shopping, what they’re buying, and what’s influencing their choices. Fine-tune your marketing and product strategies to align with consumer demand.
- Insights on the biggest factors disrupting ecommerce – from social media shopping and AI to the rise of bargain marketplaces. Find out what’s changing about your customers’ expectations for the online shopping landscape.
- Detailed data on generational differences in preferred shopping channels, priorities, and influences. See which platforms and strategies will serve your brand best.
Key takeaways
Prices are trending down. The average price in this niche has fallen 5% in the last year — find out what that means for market share leaders and beyond.
High-volume keywords are in play for new competitors. Explore the most popular searches related to nursery products and discover low-competition keywords to target.
Specific product trends are emerging. See which product has garnered more than 15 million searches in 30 days.
About the Report
Methodology
Jungle Scout conducted an anonymous survey between Dec. 6 and Dec. 27, 2024, among nearly 1,000 U.S. consumers about their buying preferences and behaviors. Respondents represented 50 U.S. states, all genders, and ages 18 to 75+, as well as various employment types and income levels. Amazon market trends data was gathered using Jungle Scout’s market intelligence tools. Read the full report for more details.
Using the data
We invite you to explore Jungle Scout’s 2025 Annual Consumer Trends Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.
For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].
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