Q3 2022
Consumer Trends Report
This quarterly study of 1,000 U.S. consumers explores spending and ecommerce trends, with key insight into the ways social media is influencing shopping habits and how rising inflation and recession talks are expected to impact the 2022 holiday shopping season.
Download the report to explore:
- Where consumers are shopping and what they’re buying as uncertainty around the broader U.S. economy continues
- How social media is changing consumer opinion and behavior
- A look ahead to the holiday shopping season
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Key Insights
1.
Three out of four U.S. consumers believe the country is in a recession or headed there, and a similar number have cut or steadied overall spending.
2.
Nearly 30% of consumers have already started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022.
3.
Consumers are increasingly comfortable buying products from social media. Among top platforms, TikTok has seen the most growth in potential shoppers.
About the Report
Methodology
Jungle Scout conducted an anonymous survey between August 5 and August 8, 2022, among 1,000 U.S. consumers about their buying preferences and behaviors. Respondents represented 48 U.S. states, all genders and ages 18 to 75+, as well as varying employment types and income levels.
Respondents were asked questions about their behaviors and spending for the third quarter (July, August and September) of 2022. Some of the analysis in the report compares responses from this survey to previous consumer trends surveys conducted by Jungle Scout, where data has been collected on a quarterly basis since June 2020.
Using the data
We invite you to explore Jungle Scout’s Q3 2022 Consumer Trends Report, and to share, reference and publish the findings with attribution to “Jungle Scout” and a link to this page.
For more information, specific data requests or media assets or to reach the report’s authors, please contact us at
[email protected].
About Jungle Scout
Jungle Scout is the leading all-in-one platform for ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs and brands manage their ecommerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces.
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