Q1 2021
Consumer Trends Report
The pandemic economy and its financial stressors caused consumers to rethink what, where, and how they buy. Explore exclusive insights and trends from our quarterly survey of 1,000 U.S. consumers.
Download the report to explore:
- Current and projected overall spending among consumers
- Which categories shoppers bought more or less of and where they’ve put their dollars
- How consumers evolved their online shopping habits in 2021
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Key Insights
1.
Finances were tight — and consumers adjusted their spending habits in response.
More than half of American consumers (56%) said they were living “paycheck to paycheck.” 75% of consumers looked for ways to save more money, and 70% shopped for less expensive products.
2.
Loyalty to Amazon remained strong, but Walmart’s rising popularity wasn’t far behind.
Amazon’s dominance and loyalty remained fierce, but Walmart gained a foothold in the ecommerce world. 70% of consumers had a Prime membership while 38% of consumers had a Walmart+ subscription — and 24% of consumers said they would consider getting Walmart+.
3.
Consumers used more tech-forward ways to shop during the pandemic.
Despite leaner budgets, consumers still relied on tech to buy — 45% of consumers used deal-finding browser extensions when shopping online, and 54% of consumers purchased products they first discovered on social media.
About the report
Methodology
Between January 26-29, 2021, Jungle Scout conducted an anonymous survey among a panel of 1,005 U.S. consumers about their buying preferences and behaviors. Respondents represent every U.S. state, all genders, and ages 18 to 75+, as well as all employment types and varying income levels.
Using the data
We invite you to explore Jungle Scout’s Q1 2021 Consumer Trends Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.
About Jungle Scout
Jungle Scout is the leading all-in-one platform for selling on Amazon, with the mission of providing powerful data and insights to help entrepreneurs and brands grow successful ecommerce businesses.
For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].
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