Amazon Category Dynamics
The Best & Worst Categories for Amazon Sellers
Find out which are the best and worst Amazon categories for sellers based on market competition, consumer demand, sales trends, and other factors.
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Key takeaways
Five of the most popular Amazon categories among brands, sellers, and consumers. Market share leaders; search, sales, and pricing trends; and factors that play into category popularity. Plus, expert tips for selling in these highly saturated markets.
A look inside five categories that are popular with sellers but not shoppers, or vice versa. Market insights and expert advice on how to enter and navigate Amazon’s less predictable categories.
Five of the least-shopped, least-sold-in categories on Amazon. Explore market intelligence that aims to answer the question: What opportunities exist for brands and sellers in low-demand markets, and how can you seize them?
What’s inside this free report:
- Amazon market data on 70+ brands and over 20 categories
- Over 20 expert tips to stand out in highly competitive categories, generate growth in low-demand markets, and reduce risk in categories with fluctuating demand
- The biggest risks and potential rewards of selling in different category types
About the report
Methodology
The data in this report was gathered using Jungle Scout’s Amazon market intelligence tools. It represents the U.S. marketplace for specified date ranges and filter parameters. Year-over-year data reflects the period of March 14, 2023 – March 14, 2024, compared to March 14, 2022 – March 13, 2023. Read the full report for more details.
Using the data
We encourage you to explore Jungle Scout’s Best and Worst Amazon Categories Report report and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.
For more information, specific data requests, media assets, or to reach the report’s authors, please contact us at [email protected].
Jungle Scout for sellers & SMBs
Jungle Scout is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.
Jungle Scout for brands & retailers
Jungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.
Jungle Scout Data Cloud gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout’s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.