CATEGORY INSIGHTS
Find out what’s driving sales in Amazon’s Sports & Outdoors category.
Get brand new data on the trends, pricing strategies, and other factors impacting sales for sports and outdoor brands on Amazon. Featuring insights on outdoor recreation products, fitness equipment, and gear for sports like golf, baseball, football, and more.
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Key insights
Consumer engagement is surging in this category. Review volume spiked across the category over the last year, with some niches experiencing 30% YoY growth. This reflects heightened consumer interaction and presents increased opportunity for product improvement.
Pricing proves to be a strong growth lever. Revenue growth is tied to strategic pricing adjustments. In luxury sports, revenue grew 12% despite a decline in average sale price. This suggests that pricing can drive higher sales volumes, even in premium and competitive niches.
Seasonality shapes demand across the board. Search and sales data reveal distinct seasonal spikes, with sales of some products jumping nearly 100% during peak periods. Brands should plan inventory and marketing around these peaks to maximize revenue potential.
Find new opportunities to increase your sales in Sports & Outdoors.
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About the Report
Methodology
This report covers comprehensive insights into the U.S. Sports & Outdoor market, with estimates based on a sampling of ~20,000 products in each niche. Year-over-year trends reflect Sept. 9, 2023 – Sept. 7, 2024 compared to Sept. 8, 2022 – Sept. 8, 2023; Sept. 23, 2023 – Sept. 21, 2024 compared to Sept. 22, 2022 – Sept. 22, 2023; Oct. 14, 2023 – Oct. 12, 2024 compared to Oct. 12, 2023 – Oct. 13, 2024; and Oct. 21, 2023 – Oct. 19, 2024, compared to Oct. 20, 2022 – Oct. 20, 2023. 90-day trends reflect June 10, 2024 – Sept. 7, 2024 compared to Mar. 11, 2024 – June 9, 2024; June 24, 2024 – Sept. 21, 2024, compared to Feb. 18, 2024 – June 23, 2024; July 15, 2024 – Oct. 12, 2024 compared to Apr. 15, 2024 – July 14, 2024; and July 22, 2024 – Oct. 19, 2024, compared to Apr. 22, 2024 – July 21, 2024. 30-day trends reflect Aug. 9, 2024 – Sept. 7, 2024 compared to July 9, 2024 – Aug. 8, 2024; Aug. 23, 2024 – Sept. 21, 2024, compared to July 23, 2024 – Aug. 22, 2024; Sept. 13, 2024 – Oct. 12, 2024 compared to Aug. 12, 2024 – Sept. 12, 2024; and Sept. 20, 2024 – Oct. 19, 2024, compared to Aug. 20, 2024 – Sept. 19, 2024.
Using the data
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