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Amazon Search Trends: Skincare Products

Get the latest data on what’s trending in Amazon’s skincare market with our detailed search trends report. Explore emerging opportunities, consumer preferences, and competitive dynamics, with tips to help you perfect your keyword strategy.

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Key Takeaways

Sustainable products in demand.

Searches for natural and reusable skincare products are rising. See which keywords can attract an eco-friendly and cost-conscious audience.

Specialized ingredients are on the rise.

Keywords related to niche ingredients are gaining traction. Find out which ones to target to seize untapped opportunities in the market.

Growing focus on
anti-aging.

Heightened interest in anti-aging products signals a strong market. Explore keywords that can help you capture this growing demand.

Key takeaways

Prices are trending down. The average price in this niche has fallen 5% in the last year — find out what that means for market share leaders and beyond.

High-volume keywords are in play for new competitors. Explore the most popular searches related to nursery products and discover low-competition keywords to target.

Specific product trends are emerging. See which product has garnered more than 15 million searches in 30 days.

Explore Amazon search trends and get keyword tips

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About the Report

Methodology

Data represents the U.S. market and reflects estimates based on a sampling of approximately 20,000 skincare products within Amazon’s Beauty & Personal Care category, including body skin care products (lotions, scrubs, creams, etc.); facial skin care products (cleansers, toners, serums, masks, etc.); and sun skin care products (sunscreens, self-tanner, etc.). 30-day trends data reflects the period of June 24, 2024 – July 24, 2024.

Using the data

We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.

For more information, specific data requests, media assets, or to reach the report’s authors, please contact us at [email protected].

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