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Amazon Search Trends: Art Supplies
Get the latest data on what’s trending in Amazon’s art supplies market with our detailed search trends report. Explore emerging opportunities, consumer preferences, and competitive dynamics, with tips to help you perfect your keyword strategy.
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Key Takeaways
Niche products offer low-competition opportunities.
While many core art supplies keywords are highly competitive, searches for many low-competition niche keywords have increased more than 40% in the last month, presenting brands with opportunities to target less saturated markets.
Growing demand for specialized materials.
Keywords like “18×24 drawing pad,” and “newsprint pad” are up more than 300%, reflecting growing demand for more advanced and specialty art supplies.
Seasonal crafting could boost holiday sales.
There is a clear increase in consumer demand for seasonal craft items such as “pumpkin paint” (searches +253%) that could help brands drive additional Q4 sales.
Key takeaways
Prices are trending down. The average price in this niche has fallen 5% in the last year — find out what that means for market share leaders and beyond.
High-volume keywords are in play for new competitors. Explore the most popular searches related to nursery products and discover low-competition keywords to target.
Specific product trends are emerging. See which product has garnered more than 15 million searches in 30 days.
Explore Amazon search trends and get keyword tips
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About the Report
Methodology
Data represents the U.S. market and reflects estimates based on a sampling of approximately 20,000 art supplies products within Amazon’s Arts, Crafts & Sewing category. 30-day trends data reflects the period of August 21, 2024 – September 20, 2024 compared to July 21, 2024 – August 20, 2024.
Using the data
We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.
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