Amazon Market Watch

Action Figure & Toy Vehicle Trends

Get data on the latest trends for action figures and vehicles in Amazon’s Toys & Games category. This report explores leading brands like CoComelon, Funko, and Roblox, among others — with a focus on products like toy cars, action figures, playsets, and more.

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Key Takeaways

Capitalize on exclusive products.

See which brand has claimed three of the top five best-sellers in this niche for the past 90 days by offering Amazon exclusives.

Exploit the broad appeal of vehicle toys.

Learn which vehicle-related keyword has experienced 20%+ search growth in the past month.

Use discounts to drive short-term sales boosts.

Get insights on how price drops led to 15%+ sales increases for some products.

Key takeaways

Prices are trending down. The average price in this niche has fallen 5% in the last year — find out what that means for market share leaders and beyond.

High-volume keywords are in play for new competitors. Explore the most popular searches related to nursery products and discover low-competition keywords to target.

Specific product trends are emerging. See which product has garnered more than 15 million searches in 30 days.

Explore the factors at play in Amazon’s Toy & Games market.

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About the Report

Methodology

Data represents the U.S. market and reflects estimates based on a sampling of approximately 20,000 products in the specified niche. Year-over-year trends reflect August 6, 2023 – August 4, 2024, compared to August 5, 2022 – August 5, 2023. 90-day trends reflect the period of May 7, 2024 – August 4, 2024, compared to February 6, 2024 – May 6, 2024. 30-day trends reflect the period of July 6, 2024 – August 4, 2024, compared to June 5, 2024 – July 5, 2024.

Using the data

We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.

For more information, specific data requests, media assets, or to reach the report’s authors, please contact us at [email protected].

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