Amazon Market Watch

Games and Electronic Toys Trends

Get data on the latest trends for games and electronic toys in Amazon’s Toys & Games Category. This report explores leading brands like Hasbro Gaming, Tamagotchi, Exploding Kittens, and more — plus products like board games, card games, electronic pets, and more.

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Key Takeaways

Product performance varies

Sales of some best-sellers are up over 80% in 90 days, while others have dropped by 40%. Find out which are on the upswing.

Top brands dominate SOV

Leaders like Hasbro own nearly half of the share of voice for valuable keywords. Learn how you can compete.

Seasonal keywords drive sales.

Some keywords are experiencing
20%+ search volume in the summer months. See which ones are trending.

Key takeaways

Prices are trending down. The average price in this niche has fallen 5% in the last year — find out what that means for market share leaders and beyond.

High-volume keywords are in play for new competitors. Explore the most popular searches related to nursery products and discover low-competition keywords to target.

Specific product trends are emerging. See which product has garnered more than 15 million searches in 30 days.

Explore the factors at play in Amazon’s Toy & Games market.

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About the Report

Methodology

Data represents the U.S. market and reflects estimates based on a sampling of approximately 20,000 products in the specified niche. Year-over-year trends reflect July 18, 2023 – July 16, 2024, compared to July 17, 2022 – July 17, 2023. 90-day trends reflect the period of April 18, 2024 – July 16, 2024, compared to January 18, 2024 – April 17, 2024. 30-day trends reflect the period of June 17, 2024 – July 16, 2024, compared to May 17, 2024 – June 16, 2024.

Using the data

We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.

For more information, specific data requests, media assets, or to reach the report’s authors, please contact us at [email protected].

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