Amazon Market Watch

Nursery Product Trends in Amazon’s Baby Category

Explore data on the latest nursery product trends in Amazon’s Baby Category. Featuring leading brands like DaVinci, Munchkin, and Storkcraft — plus top products, trending searches, pricing fluctuations, and more.

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Key takeaways

Prices are trending down. The average price in this niche has fallen 5% in the last year — find out what that means for market share leaders and beyond.

High-volume keywords are in play for new competitors. Explore the most popular searches related to nursery products and discover low-competition keywords to target.

Specific product trends are emerging. See which product has garnered more than 15 million searches in 30 days.

Explore the factors at play in Amazon’s Baby market.

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About the report

Methodology

Data represents the U.S. market and reflects estimates based on a sampling of approximately 19,000 products in the specified niche. Year-over-year trends reflect June 8, 2023 – June 6, 2024, compared to June 8, 2022 – June 7, 2023. 90-day trends reflect the period of March 9, 2024 – June 6, 2024, compared to December 9, 2023 – March 8, 2024. 30-day trends reflect the period of May 8, 2024 – June 6, 2024, compared to April 7, 2024 – May 7, 2024.

Using the data

We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.

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