Amazon Market Watch

Baby Care Product Trends on Amazon

Get data on the latest health, safety, and baby care product trends in Amazon’s Baby Category. This report explores leading brands like Frida Baby, Dove Baby, and Boudreaux’s — plus top products, trending searches, pricing fluctuations, and more.

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Key Takeaways

Brand loyalty is big.

Some brand names are generating as many as eight million searches in 30 days.

Competitive pricing is a must.

In the past year, the average product price in this market has dropped by nearly 10%.

Demand is up.

The majority of brands in our analysis are experiencing positive growth trends, with some product sales up nearly 20% in the past 90 days.

Key takeaways

Prices are trending down. The average price in this niche has fallen 5% in the last year — find out what that means for market share leaders and beyond.

High-volume keywords are in play for new competitors. Explore the most popular searches related to nursery products and discover low-competition keywords to target.

Specific product trends are emerging. See which product has garnered more than 15 million searches in 30 days.

Explore the factors at play in Amazon’s Baby Care market.

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About the report

Methodology

Data represents the U.S. market and reflects estimates based on a sampling of approximately 20,000 products in the specified niche. Year-over-year trends reflect June 13, 2023 – June 11, 2024, compared to June 13, 2022 – June 12, 2023. 30-day trends reflect the period of May 13, 2024 – June 11, 2024, compared to April 12, 2024 – May 12, 2024.

Using the data

We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.

For more information, specific data requests, media assets, or to reach the report’s authors, please contact us at [email protected].

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