Amazon Market Watch

Feeding Product Trends in Amazon’s Baby Category

Get data on the latest feeding product trends in Amazon’s Baby Category. This report explores leading brands like Momcozy, Dr. Brown’s, and Boppy — plus products like baby bottles, pacifiers, nursing pillows, 
and more.

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Key Takeaways

Major sales growth

Sales of some products are up over 400% in 90 days. Find out what could be behind these spikes.

1P sales tip the scales

First-party revenue grew nearly 20% year-over-year. See what brands can do to respond.

Reviews are on the rise

Shoppers in this niche are leaving over 25% more reviews this year. 
Get our tips for how to increase
– and leverage – your reviews.

Key takeaways

Prices are trending down. The average price in this niche has fallen 5% in the last year — find out what that means for market share leaders and beyond.

High-volume keywords are in play for new competitors. Explore the most popular searches related to nursery products and discover low-competition keywords to target.

Specific product trends are emerging. See which product has garnered more than 15 million searches in 30 days.

Explore the factors at play in Amazon’s Baby Care market.

Download the report

About the Report

Methodology

Data represents the U.S. market and reflects estimates based on a sampling of approximately 20,000 products in the specified niche. Year-over-year trends reflect July 4, 2023 – July 2, 2024, compared to July 2, 2022 – July 3, 2023. 90-day trends reflect the period of April 3, 2024 – July 2, 2024, compared to January 3, 2024 – April 2, 2024. 30-day trends reflect the period of June 3, 2024 – July 2, 2024, compared to May 3, 2024 -
June 2, 2024.

Using the data

We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.

For more information, specific data requests, media assets, or to reach the report’s authors, please contact us at [email protected].

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