AMAZON MARKET WATCH
See how potential customers are shopping for team sports products on Amazon.
Get exclusive sales, pricing, and search data to optimize your Amazon strategy around the latest trends in team sports. Actionable insights on baseball, softball, football, hockey, and soccer gear – featuring leading brands such as Spalding, WILSON, Easton, and more.
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Key Takeaways
Shifting sports seasons dictate demand.
In the past 90 days, soccer-related products saw sales surge up to 95%, highlighting the role of seasonal demand in this niche. Learn how brands can prepare for upcoming seasonal spikes for sports like basketball and hockey.
Market stability fosters consistent returns.
With sales, revenue, and pricing fluctuating less than 3% year-over-year, this market has demonstrated remarkable stability. Get insights to help you leverage this stability for consistent growth.
Niche observances supplement holiday sales.
Searches for “pink football” jumped nearly 200% in 30 days in the lead-up to Breast Cancer Awareness Month, with related products seeing sales spikes over 90%. Find out how to capitalize on similar opportunities.
Explore the factors at play in Amazon’s Sports & Outdoors category.
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About the Report
Methodology
Unless otherwise noted, data represents the U.S. market and reflects estimates based on a sampling of approximately 20,000 products in the specified niche. Year-over-year trends reflect the period of October 14, 2023 – October 12, 2024 compared to October 12, 2023 – October 13, 2024. 90-day trends reflect the period of July 15, 2024 – October 12, 2024 compared to April 15, 2024 – July 14, 2024. 30-day trends reflect the period of September 13, 2024 – October 12, 2024 compared to August 12, 2024 – September 12, 2024.
Using the data
We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.
For requests or media assets, contact [email protected].
Jungle Scout for Sellers & SMBs
Jungle Scout is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.
Jungle Scout for Brands & Retailers
Jungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.
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