AMAZON MARKET WATCH
Amazon Trends for Outdoor Brands: Outdoor Recreation
See how potential customers are shopping for hunting, camping, fishing, and other outdoor recreation products on Amazon. Trending products, pricing benchmarks, search trends, and sales insights on market share leaders like Coleman, YETI, Intex, and more.
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Key Takeaways
Seasonal trends are turning over.
Some sales and searches have declined by more than 30% in 30 days, while interest in other products is just ramping up. Find out what’s trending.
Seasonal messaging shifts maximize appeal.
As other best-selling products experienced declines over the last 90 days, one increased sales more than 30%. Learn more about the strategy behind this unique growth.
Niche terms can lead to better ROI.
Niche search terms have seen some of the highest 30-day search growth (as much as 305%) but also lower competition than other keywords. See how this can help brands improve ROI.
Key takeaways
Prices are trending down. The average price in this niche has fallen 5% in the last year — find out what that means for market share leaders and beyond.
High-volume keywords are in play for new competitors. Explore the most popular searches related to nursery products and discover low-competition keywords to target.
Specific product trends are emerging. See which product has garnered more than 15 million searches in 30 days.
Explore the factors at play in Amazon’s Sports & Outdoors category.
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About the Report
Methodology
Data represents the U.S. market and reflects estimates based on a sampling of approximately 20,000 products in the specified niche. Year-over-year trends reflect August 6, 2023 – August 4, 2024, compared to August 5, 2022 – August 5, 2023. 90-day trends reflect the period of May 7, 2024 – August 4, 2024, compared to February 6, 2024 – May 6, 2024. 30-day trends reflect the period of July 6, 2024 – August 4, 2024, compared to June 5, 2024 – July 5, 2024.
Using the data
We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.
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