AMAZON MARKET WATCH
Learn how consumers are shopping for motorcycle and powersports products on Amazon.
Explore data on market dynamics, brand performance, and search trends for motorcycle and powersports products on Amazon. Learn how top brands – like Fox Racing, BYKR, Xprite, and others – are performing, and how your brand can compete.
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Key Takeaways
An emerging leader is disrupting the status quo.
In less than a year, BYKR has gained 7% market share, surpassing long-established competitors. This momentum underscores the importance of agility in capturing consumer interest.
Demand shifts create opportunities for category dominance.
Sales of some products increased more than 100% during the holiday season, highlighting the importance of data-driven forecasting during high-demand periods.
Premium pricing strategies fuel brand success.
Thanks to increased pricing, brands like Milwaukee Leather have seen 20% YoY revenue growth despite a drop in unit sales. This underscores how premium pricing can drive profitability in this niche.
Explore the factors at play in Amazon’s Automotive category.
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About the Report
Methodology
Unless otherwise noted, data represents the U.S. market and reflects estimates based on a sampling of approximately 20,000 products in the specified niche. Year-over-year trends reflect the period of January 1, 2024 – December 31, 2024, compared to January 1, 2023 – December 31, 2023. 90-day trends reflect the period of September 30, 2024 – December 28, 2024, compared to June 22, 2024 – September 29, 2024.. 30-day trends reflect the period of November 29, 2024 – December 28, 2024, compared to October 29, 2024 – November 28, 2024.
Using the data
We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.
For requests or media assets, contact [email protected].
Jungle Scout for Sellers & SMBs
Jungle Scout is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.
Jungle Scout for Brands & Retailers
Jungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.
Jungle Scout Data Cloud gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout’s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.