AMAZON MARKET WATCH
The latest trends for eye skincare products on Amazon.
Get sales, pricing, and search data to refine your Amazon strategy around the growing demand for eye skincare. Actionable insights on eye masks, eye treatment creams, and more – featuring top-performing brands like FROWNIES, CeraVe, RoC, and others.
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Key Takeaways
The eye skincare market is growing,
with unit sales up 33% YoY and revenue rising by 34% YoY. While the average price remains stable at $22.74—a modest 1% YoY increase—the substantial growth in unit sales and revenue underscores strong consumer demand in this category.
Brands grace & stella and RoC are gaining market share quickly,
with grace & stella achieving 149% year-over-year growth in unit sales and 113% in revenue, while RoC has recorded 43% unit sales growth and 122% revenue growth. These brands are not only growing but also capturing significant market share.
Third-party (3P) brands dominate the market,
holding 77% of the revenue share, while first-party (1P) sellers account for the remaining 23%. This highlights the strong presence and competitive advantage of 3P brands in the market.
Explore the factors at play in Amazon’s Beauty & Personal Care category.
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About the Report
Methodology
Unless otherwise noted, data represents the U.S. market and reflects estimates based on a sampling of approximately 20,000 products in the specified niche. Year-over-year trends reflect the period of January 1, 2024 – December 31, 2024, compared to January 1, 2023 – December 31, 2023. 90-day trends reflect the period of September 1, 2024 – December 31, 2024. 30-day trends reflect the period of December 12, 2024 – January 11, 2025.
Using the data
We encourage you to share, reference, and publish this report’s findings with attribution to “Jungle Scout” and a link to this page.
For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].
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