AMAZON MARKET WATCH
Get market insights to drive your strategy in Amazon’s Automotive category.
Explore data on market dynamics, brand performance, and search trends for car parts and accessories on Amazon. Learn how top brands – like BFGoodrich, Motor Trend, WeatherTech, and others – are performing, and how your brand can compete.
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Key Takeaways
3P sellers dominate the market.
Third-party (3P) sellers generate 96% of the revenue in this market. Learn how brands are adapting their strategies to stay competitive.
Expanded product catalogs drive growth.
Despite few new brands entering this market in the last year, more than 500 new products have been introduced. Explore what this means for brands looking to grow.
A balanced market offers room for leadership.
With each of the top five brands holding market share between 1% and 6%, no single brand dominates this niche. See how this is creating opportunities for emerging players.
Explore the factors at play in Amazon’s Automotive category.
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About the Report
Methodology
Data represents the U.S. market and reflects estimates based on a sampling of data within Amazon’s Arts, Crafts & Sewing; Painting, Drawing & Art Supplies; Craft Supplies & Materials; and Sewing, Knitting & Crochet Products categories. Year-over-year trends reflect the period of November 26, 2023 – November 24, 2024, compared to November 26, 2022 – November 25, 2023. Quarter-over-quarter trends reflect the period of July 1, 2024 – September 30, 2024, compared to April 1, 2024 – June 30, 2024. 30-day trends reflect the period of October 27, 2024 – November 25, 2024, compared to September 27, 2024 – October 26, 2024.
Using the data
We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.
For requests or media assets, contact [email protected].
Jungle Scout for Sellers & SMBs
Jungle Scout is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.
Jungle Scout for Brands & Retailers
Jungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.
Jungle Scout Data Cloud gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout’s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.