AMAZON MARKET WATCH
The latest trends for body skincare products on Amazon.
Get sales, pricing, and search data to refine your Amazon strategy around the growing demand for body skincare. Actionable insights on body creams, body lotions, body oils, and more – featuring top-performing brands like CeraVe, Neutrogena, philosophy, and others.
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Key Takeaways
The body skincare market is experiencing strong demand.
Year-over-year revenue is up by 40% and unit sales have risen by 29%. The average sales price increased by 8% to $19.75, indicating that customers are willing to spend more on personal care products.
Bio-Oil is the market share leader.
The brand holds 7% market share in this niche, ahead of competitors Bath & Body Works (4%) and CeraVe (3%).
The keyword ‘personal care products’ has seen an 89% increase in searches.
While many generic and branded keywords have experienced search volume declines during the last 30 days, ‘personal care products’ stands out with significant growth.
Explore the factors at play in Amazon’s Beauty & Personal Care category.
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About the Report
Methodology
Unless otherwise noted, data represents the U.S. market and reflects estimates based on a sampling of approximately 20,000 products in the specified niche. Year-over-year trends reflect the period of January 1, 2024 – December 31, 2024, compared to January 1, 2023 – December 31, 2023. 90-day trends reflect the period of September 1, 2024 – December 31, 2024. 30-day trends reflect the period of December 12, 2024 – January 11, 2025.
Using the data
We invite you to explore Jungle Scout’s 2025 Annual Consumer Trends Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.
For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].
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