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Amazon Market Data: Arts, Crafts & Sewing Brands
Learn how 12 leading Arts, Crafts & Sewing brands – including Crayola, SINGER, Elmer’s, and more – are performing on Amazon. Data on sales trends, pricing changes, top-selling products, and more.
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Key Takeaways
The market is experiencing substantial growth.
The Arts, Crafts & Sewing market grew 26% in revenue and 28% in units year-over-year, peaking in December due to gifting-driven seasonality.
Paints, pens, and markers dominate the Arts, Crafts & Sewing market.
Paints, pens, and markers lead with 21% revenue and 20% unit share, driven by ease of use, accessibility, and strong brand recognition.
Consumer engagement is on the rise.
Reviews have grown 11% year-over-year, creating valuable social proof that strengthens brand preference. This has helped brands maintain their top positions despite a 9% increase in products competing in this market.
Explore the factors at play in Amazon’s Sports & Outdoors category.
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About the Report
Methodology
Data represents the U.S. market and reflects estimates based on a sampling of data within Amazon’s Arts, Crafts & Sewing; Painting, Drawing & Art Supplies; Craft Supplies & Materials; and Sewing, Knitting & Crochet Products categories. Year-over-year trends reflect the period of November 26, 2023 – November 24, 2024, compared to November 26, 2022 – November 25, 2023. Quarter-over-quarter trends reflect the period of July 1, 2024 – September 30, 2024, compared to April 1, 2024 – June 30, 2024. 30-day trends reflect the period of October 27, 2024 – November 25, 2024, compared to September 27, 2024 – October 26, 2024.
Using the data
We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.
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