CATEGORY INSIGHTS
Find out what’s driving sales in Amazon’s Automotive category.
Learn about the trends, pricing strategies, and other factors that are influencing purchase behavior in Amazon’s Automotive category. Data on car cleaning products, automotive accessories, racing gear, and more.
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Key Takeaways
3P sellers dominate key niches, creating strategic opportunities.
Third-party sellers are critical players in this category, generating 60%+ of the revenue across multiple niches. Learn how this can unlock competitive advantages.
Pricing strategies drive revenue growth.
Strategic pricing is a key growth lever for Automotive brands on Amazon, driving 15 – 20% unit sales and revenue increases in some niches. See which pricing strategies are most impactful.
Fragmented market share offers growth potential for emerging brands.
Without dominant leaders, some niches offer significant room for new players to grow. Find out which new entrant grew market share by nearly 10% in less than a year.
Find new opportunities in Amazon’s Automotive category.
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About the Report
Methodology
This report covers comprehensive insights into the U.S. Automotive market, with estimates based on a sampling of ~20,000 products in each niche. Year-over-year trends reflect Oct. 28, 2023 – Oct. 26, 2024, compared to Oct. 28, 2022 – Oct. 27, 2023; Jan. 1, 2024 – Nov. 26, 2024, compared to Jan. 1, 2023 – Nov. 26, 2023; and Jan. 1, 2024 – Dec. 31, 2024, compared to Jan. 1, 2023 – Dec. 31, 2023. 90-day trends reflect Aug. 12, 2024 – Nov. 9, 2024, compared to May 14, 2024 – Aug. 11, 2024; Aug. 26, 2024 – Nov. 23, 2024, compared to May 27, 2024 – Aug. 25, 2024; and Sept. 30, 2024 – Dec. 28, 2024, compared to June 22, 2024 – Sept. 29, 2024. 30-day trends reflect Oct. 11, 2024 – Nov. 9, 2024, compared to Sept. 10, 2024 – Oct. 9, 2024; Oct. 25, 2024 – Nov. 23, 2024, compared to Sept. 24, 2024 – Oct. 24, 2024; and Nov. 29, 2024 – Dec. 28, 2024, compared to Oct. 29, 2024 – Nov. 28, 2024. Advertising data represents data for Q1 – Q3 2024 for 500+ distinct brands and 11,000+ unique advertising campaigns.
Using the data
We invite you to explore Jungle Scout’s 2025 Annual Consumer Trends Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.
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