AMAZON UNLOCKED

Amazon Advertising Trends: Automotive Products

Learn how competitors are advertising car care and related products within Amazon’s Automotive category. See which bidding and targeting strategies generate the highest returns so you can optimize your campaigns to drive more sales.

Access the report

First Name *

You must enter your first name.

Last Name *

You must enter your last name.

Work Email Address *

You must enter your email address.

Organization Type *

You must enter your organization type.

* Required information

By submitting this form, you agree to receive promotional messages from Jungle Scout about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.

Key Takeaways

Aligning ad type with product price drives results.

Sponsored Products deliver 50% higher RoAS for items priced over $200. Learn what brands should do to maximize returns.

Rule-based bidding carries more volatility.

Rule-based bidding strategies showed the largest volatility, with returns dropping by 21% from Q2 to Q3. Find out what this means for brands employing this strategy.

Dynamic bids offer stable performance.

Dynamic bids (down only) deliver higher RoAS with less than 2% fluctuation between Q2 and Q3. See how this compares to other strategies.

Optimize your Amazon advertising with exclusive trends data.

Download the report

Related Resources

Report

Amazon Market Data for Outdoor Brands

Methodology

Analysis and findings included in this report are based on Amazon advertising data for Q1 – Q3 2024 from Jungle Scout Cobalt. Data represents the U.S. marketplace and includes 500+ distinct brands and 11,000+ unique advertising campaigns from large e-commerce enterprises. Trends reflect data for PPC campaigns within the Automotive category only.

Using the data

We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.

For requests or media assets, contact [email protected].

Jungle Scout for Sellers & SMBs

Jungle Scout is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.

Jungle Scout for Brands & Retailers

Jungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.

Jungle Scout Data Cloud gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout’s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.