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Amazon Advertising Trends: Automotive Products

Learn how competitors are advertising car care and related products within Amazon’s Automotive category. See which bidding and targeting strategies generate the highest returns so you can optimize your campaigns to drive more sales.

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Key Takeaways

Aligning ad type with product price drives results.

Sponsored Products deliver 50% higher RoAS for items priced over $200. Learn what brands should do to maximize returns.

Rule-based bidding carries more volatility.

Rule-based bidding strategies showed the largest volatility, with returns dropping by 21% from Q2 to Q3. Find out what this means for brands employing this strategy.

Dynamic bids offer stable performance.

Dynamic bids (down only) deliver higher RoAS with less than 2% fluctuation between Q2 and Q3. See how this compares to other strategies.

Optimize your Amazon advertising with exclusive trends data.

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Methodology

Analysis and findings included in this report are based on Amazon advertising data for Q1 – Q3 2024 from Jungle Scout Cobalt. Data represents the U.S. marketplace and includes 500+ distinct brands and 11,000+ unique advertising campaigns from large e-commerce enterprises. Trends reflect data for PPC campaigns within the Automotive category only.

Using the data

We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.

For requests or media assets, contact [email protected].

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