Article

Amazon Seller Demographics in 2021

Amazon’s third-party sellers made up more than half of the company’s projected $300 billion revenue in 2020. So, just who are these people? The team [...]
Article

Just 32% of Amazon Sellers Are Women: Exploring the Differences Between Female and Male Amazon Sellers

Amazon is an equal-opportunity e-commerce platform. Yet, in 2021, more than two-thirds of its third-party sellers are men. The proportion of sellers who identify as [...]

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