Jungle Scout vs Viral Launch: Which Amazon Seller Tool Wins in 2024?

Both Jungle Scout and Viral Launch are well-known, data-driven platforms designed to help businesses grow and sell on Amazon. Butt which tool do sellers prefer? 

Amazon sellers often land on a favorite based on common criteria like data accuracy, seller support, and features. They want to use the tools that will best help them predict and achieve success, keep up with Amazon’s marketplace, and resolve any bumps that may pop up along the way. 

We’ll walk you through the main features of these two software solutions and provide transparent, side-by-side comparisons.

At Jungle Scout, we believe in our product so strongly that we use it to manage our own FBA businesses. We’re here to provide the facts on how seller software compares — so sellers can make the best decision on which one to use.

Data accuracy: Jungle Scout vs Viral Launch

Amazon sellers know the value of accurate data when making business decisions. In fact, over one-third of sellers cite having the necessary tools and information as vital to success on Amazon. 

Jungle Scout is an all-in-one Amazon business management platform. It has the longest-running history of data aggregation and analysis among its competitors, and data accuracy lies at the heart of its operations. Jungle Scout developers work to ensure that every decision a seller makes is informed by real-time Amazon marketplace behavior and guided by the industry’s leading insights. 

The proof is in the numbers: An Amazon sales estimate case study shows Jungle Scout consistently leading other tools in terms of data accuracy. 

This chart indicates various platforms’ data accuracy as a calculation of their overall error percentage (for more information, view our in-depth case study). 

The closer to 100%, the better — elevating Jungle Scout to #1 for most accurate data. How do these results relate to real-life financial risk? Let’s consider an example of how data accuracy should factor into product research.

Jungle Scout’s accuracy

In our hypothetical scenario, we’ve come up with an exciting product to sell on Amazon. Jungle Scout’s estimated sales data shows us that the product represents a profitable opportunity. But before we go ahead and order a bunch of inventory, we want to understand our investment risk — after all, no product is guaranteed to succeed on Amazon.  

Our imaginary product is estimated to sell about 500 units per month. We locate a supplier in China who can make 1500 units for $5 a pop — bringing us to a $7,500 bill for three months of inventory. In an ideal world, all 1500 units will sell, and we’ll make a nice return on our investment — but we want to consider the chance that they don’t.

Margin of error

A helpful way to examine this risk is to consider the cost of inventory versus Jungle Scout’s data accuracy error margin — that is, the percent chance that the sales estimates for our potential product are all wrong, and we’ll end up losing money by listing it. 

Put simply, we’ll subtract Jungle Scout’s data accuracy from 100% (100% representing the best-case scenario: all units sold). 

With Jungle Scout, we have a 15.9% margin of error (100% minus 84.1%), or a 15.9% chance that estimated sales were incorrect, and won’t even sell enough units to break even on the cost of inventory. That’s a roughly 1-in-7 chance that we’ll end up $7,500 in the hole—plus all the time and money spent arranging with the supplier, creating the listing, and running marketing campaigns — with leftover inventory of an unsuccessful product. 

Listing any product on Amazon carries a risk of failure. But there’s considerably higher risk if we rely on Viral Launch’s data than if we use Jungle Scout, as we’ll see below. 

Viral Launch’s accuracy

Viral Launch’s margin of error is higher than Jungle Scout’s — 20.7% to be exact. 

An estimate that’s a couple of percentage points lower than Jungle Scout’s estimation doesn’t sound like a big deal—until you consider the amount of money this difference represents. 

More importantly, using Viral Launch’s data puts you at more financial risk than with Jungle Scout. This is especially important as sellers buy more inventory.  

Advantage: Jungle Scout

While Viral Launch is older than Jungle Scout by about a year, the latter is more established with Amazon sellers and offers better data accuracy. Jungle Scout’s models keep improving, which matters as entrepreneurs put their own bootstrapped funds on the line. 

Relying on Viral Launch’s data involves taking on more risk. This difference could mean fewer sales, increased business costs, and inventory left sitting indefinitely. 

Features: Jungle Scout vs Viral Launch

In order for your Amazon business to thrive, you need to have the right tools for the job. Let’s see how Jungle Scout’s features compare to Viral Launch’s in terms of both quantity and quality.

Viral Launch

Education & Training

✅ Unrestricted, on demand video guides

🟡 Limited on demand video guides

✅ Advanced learning courses

⛔ No advanced learning courses

✅ Free step-by-step case studies

⛔ No case studies

Product Research & Validation

✅ Leader in data accuracy

🟡 Viral Launch is not as accurate

✅ Product discovery tools

✅ Product discovery tools

✅ Opportunity score

✅ Opportunity score

✅ Historical data analysis

✅ Historical data analysis

✅ Search products by keyword

✅ Search products by keyword

✅ Global supplier database

⛔ No supplier database

✅ Customizable product alerts

🟡 Limited product alert feature

Launching on Amazon

✅ Keyword discovery tools

✅ Keyword discovery tools

✅ Save your keyword lists

✅ Save your keyword lists

✅ Advertising Analytics tool

✅ PPC Automation tool

✅ PPC pricing tools & reporting

✅ PPC pricing tools & reporting

✅ Listing Builder with AI Assist

🟡 Limited listing builder

✅ Listing optimization score

🟡 Limited listing optimization score

✅ Sync listings to Seller Central

⛔ Does not sync listings to Seller Central

✅ Automated review requests

✅ Automated review requests

✅ AI-powered review analysis

⛔ No AI-powered review analysis

✅ Advanced keyword discovery filters

🟡 Keyword discovery filters

Business Management

✅ Profitability dashboard

⛔ No profitability dashboard

✅ FBA reimbursements

✅ FBA reimbursements

✅ AI-powered financial reports

⛔ No AI-powered financial reports

✅ AI chat

⛔ No AI chat

✅ API access

⛔ No API access

✅ Comprehensive expense management

⛔ No comprehensive expense management

✅ Track inbound FBA shipments

⛔ Cannot track FBA shipments

✅ Email performance reports

⛔ No performance reports

⛔ No product split testing

✅ Product split testing

✅ Inventory demand forecasting

⛔ No inventory demand forecasting

Advantage: Jungle Scout

While Viral Launch has features Jungle Scout does not have, such as PPC automation and listing split testing, Jungle Scout offers more robust support for every aspect of selling on Amazon, from product research to business management. 

For instance, Jungle Scout tools allow sellers to search products by keyword, sync their operations with Seller Central, and track their inventory shipments, whereas Viral Launch does not. Jungle Scout also offers its users a wide range of education and training materials (Viral Launch does not feature unrestricted video guides, courses, or case studies).  

While Viral Launch now has an AI-powered listing builder similar to ours, we have more AI tools designed to help you save time and level up your Amazon business. 

Jungle Scout has also recently launched the Jungle Scout API, giving users access to billions of data points to build their own tools using our data. 

Overall, Jungle Scout has more (and more complete) features and capabilities than Viral Launch.

User experience

Jungle Scout and Viral Launch each have their own unique interfaces and user experiences, though both tools offer intuitive navigation.

Here’s how the two compare when doing product research:

Jungle Scout Product Database

With Jungle Scout’s Product Database, users can quickly apply a variety of filters to quickly view potential products with specific desired criteria. 

Once you hit search, the page populates with hundreds of products users can dig into deeper. As you scroll through the search results, the Product Database will display filtered criteria as well as net price, fees, and other metrics.  

Jungle Scout also shows a product’s seasonal performance, so sellers can make sure they’re investing in a product that sells well year-round.

Adding potential products from the Database to Product Tracker allows sellers to track their performance over time, narrowing the viable opportunities from the pack.

Jungle Scout shows units sold over time, so sellers can track a product’s success. 

As you can see, the Jungle Scout interface is simple and straightforward. 

Viral Launch Product Discovery 

Viral Launch Product Discovery has a similar look and feel to Helium 10’s Black Box with the advanced filters tab. 

Users can select from a range of filters to refine a product search by initial investment cost, sales pattern, price change, and review change. 

Within the search results, Viral Launch will show a product’s Best Seller Rank, Monthly Sales, Revenue, and other metrics. Users have the option to open a particular product in the Market Intelligence tool to view market trends, seasonality, and product idea score. 

Advantage: Both

User experience between Jungle Scout and Viral Launch comes down to personal preference. Both offer search filters, insights into historical sales performance, and an estimate of a given product’s viability on Amazon. 

Support & resources

Jungle Scout’s Customer Support team includes expert Amazon sellers and regularly receives top reviews online. Support is available 24 hours a day, 365 days a year to answer any question a seller may have, whether related to products, software updates, or Amazon’s ever-changing policies. Overall, its support team gives sellers all the information they need to launch and grow their businesses. 

In addition to the support team’s Help Center resources, Jungle Scout also offers its users access to Academy, a comprehensive library of training materials covering every step of the seller journey. Within Academy, users can browse hundreds of informative videos and other educational content on how to maximize Jungle Scout’s tools and succeed on Amazon. 

Jungle Scout also shares regularly updated seller guides, Amazon-related news, and data reports on ecommerce and consumer behavior, global trade, and Amazon seller trends.

Other resources include the following: 

• The biggest free library of Amazon selling content and in-depth videos
• Tried and tested tips from real Amazon sellers in exclusive, bite-sized tutorials
• Step-by-step case studies
• Live onboarding training
• Tool Tip Tuesdays for product feature deep dives
• Regular webinars

Viral Launch offers two free courses that don’t require you to sign up to view:

• How to Sell on Amazon
• Amazon PPC Playbook

While we can’t speak on the content itself of each course as we have not taken them, any resource that offers tips on running an Amazon business is a win in our book. 

Advantage: Jungle Scout

Jungle Scout offers more in-depth training content suitable for sellers of all levels. Everyone has access to much of its game-changing educational content, whether they’re paying Jungle Scout users or not. 

Customer ratings: Jungle Scout vs. Viral Launch

Customers prefer Jungle Scout to Viral Launch. Don’t just take our word for it — look at what real users of both platforms have to say. Trustpilot, a third-party review platform, hosts plenty of testimonials from customers of both Jungle Scout and Viral Launch.

Jungle Scout

• 4.8 rating
• 3,804 Reviews

Viral Launch

• 4.5 Rating 
• 220 Reviews

Advantage: Jungle Scout

As you can see, Jungle Scout is the clear winner amongst sellers in terms of overall rating and number of reviews. 

Here are among the most recent comments for each platform:

Jungle Scout comments: 

• The team at Jungle Scout was quick to reply to my request for assistance. My issue was resolved in less than 24 hours and they continued to check in along the way to ensure I was satisfied with the resolution. Exceptional customer service and excellent communication! — Karen
• Jungle Scout is amazing.. they are very responsive, super helpful and friendly! Thats awesome customer service — Carla
• I was very impressed by the prompt and efficient service I received from Jungle Scout, and I am happy to recommend their services to others. — Magnus N
• Trustful company and always takes care for customers! happy to deal with them!  — Bob
• Very useful tool for running automated review requests and campaigns. The feedback provided about sales is also very appreciated. Great stuff! — Customer
• Thank you jungle scout provide us as a torch light 🙏❤️❤️ — Mohammad S.

Viral Launch comments:

• Great app very easy to use and very useful does exactly what it needs to! — Mark
• At first I tried the MI extension, basically don’t give you anything. I decided to upgrade to beginner plan. The link cut after I sent payment. I can’t log in and my money is already taken. Since the beginning I have trouble just to log in.. The support told me to do hard refresh on my browser, which I did. The problem persists. Use other! — Theresya
• I had an inquiry about billing so I sent a message to the instant chat which claims to “reply in minutes”. I waited hours and still no reply and I even saw that my messages were seen. I got fed up and sent another message and after another hour someone finally replied and said that they contacted the billing department and is waiting to hear back from them about my inquiry. After more hours have went by, there still have been no responses/follow up/progress whatsoever. I pretty much waited for a whole day to get 1 reply back that did not help. I even tried calling them twice but no one picked up because they are “busy” and told me to leave a message. I did leave a message but I got no callbacks. This is ridiculous and I rather give my money to other competitors because Viral Launch has the worse customer service ever. What is the point of having a customer service if they don’t respond?? Today is Friday and so I will have to wait until Monday. If they still don’t respond on Monday, expect another 1 star review. — Jenny L.
• I’m getting the best of support. Drew has been quite responsive to my inquiries giving me prompt support whenever I run into hitches in the use of the tool. So far so good. — Arierhi

Affordability: Jungle Scout vs Viral Launch

Let’s take a look at the pricing plans for each tool to see which is more affordable.

Jungle Scout

• Basic – $49/month – Extension & limited access to Product Research tools, Product Tracker (3 ASINs) Historical Product Tracking (1 month), Historical Keyword Tracking (1 month), Unlimited access to Review Requests, 24/7 Customer support. 
• Suite – $69/month – Basic Plan + Product Tracker (150 ASINs), Historical Product Tracking (3 months), Historical Keyword Tracking (1 year), access to Advanced Seller tools (3,500 Keywords in Rank Tracker & 15k emails/month, first 100 API requests free).
• Professional – $129/month – Suite Plan + Product Tracker (1,000 ASINS), Historical Product Tracking (6 months), Historical Keyword Tracking (2 years), access to Advanced Seller tools (5,000 Keywords in Rank Tracker & 100k emails/month), first 100 API requests free.

Viral Launch

• Essentials – ($69/month) Amazon product filtering, keyword search volume, browser extension, advice & guidance, global data
• Pro – ($99/month) All features from Essentials plus use metrics like monthly revenue, historical sales and price trends; competitor monitoring; SEO & listing optimization, rank tracking alerts, listing health analysis 
• Pro Plus Ads – ($199/month) All features from Pro plus robust Amazon advertising platform, detailed advertising analytics and data, create & customize your own automations, 24/7 campaign monitoring & adjustments, organic + PPC keyword tracking

Advantage: Jungle Scout

It’s clear from the feature comparison section of this analysis that users get more bang for their buck with Jungle Scout, regardless of which package they choose. 

Amazon sellers should factor in the cost of a subscription-based seller software as they plan their businesses — and should feel more confident investing in the platform that is both more affordable and more comprehensive. 

Is Jungle Scout better than Viral Launch?

Whether you consider features, customer support, or pricing most important, you have the power to choose the seller platform that best suits your business needs. Or try both—Jungle Scout offers a money-back guarantee. 

We certainly hope you decide to join the 400,000 sellers who have trusted Jungle Scout to help launch their ecommerce businesses. If not, be sure to take advantage of our free content, resources, videos, and community. We’re confident you’ll find everything you need to know to find success on Amazon.  

Are you a Viral Launch user looking to switch to Jungle Scout? Follow our step-by-step guide to seamlessly transfer your operations to the industry’s best tools.