Participate in Jungle Scout’s Annual Seller Survey

Jungle Scout’s annual State of the Amazon Seller Report explores the strategies of the sellers and small or medium businesses who drive a major portion of Amazon’s $500+ billion revenue. 

This report is based on anonymous responses to our annual seller survey, and it is open for responses now.

We would love to hear about your experience in ecommerce! Please use the survey link above to participate and let us know how your business has performed in 2023. By participating, you’ll be entered to win a $100 Amazon gift card!

For reference, here are some of the biggest takeaways from last year’s report.

• 89% of Amazon sellers were profitable in 2022, up from 85% the year prior.
• More than half of Amazon sellers had profit margins above 15% in 2022.
• Social media advertising — and video content in particular — is soaring in popularity. 41% of sellers now market on social media, up 15% year over year.
• China is still the biggest supplier for Amazon sellers, but sourcing from China decreased by 3% in 2023, while sourcing from the United States increased by 7%. 
• 61% of Amazon sellers were selling on at least one other channel in 2022, up from 58% the year prior, and more than half planned to explore new ecommerce platforms and new global marketplaces in 2023.

We look forward to hearing from you! 

Participate in this year’s State of the Amazon Seller Report:

Start the Survey