Introducing the Jungle Scout API: For Scrappy Sellers Ready to Automate Their Amazon Business Insights

Many of our customers have asked for API access, and we delivered. The Jungle Scout API is now available to try for all Jungle Scout subscribers! 

Released in early March, the API allows you to leverage Jungle Scout’s Amazon intelligence data – your way. Now, you can take data like keyword search volume, sales estimates and pricing trends and build infinite tools and resources to support your business (or your fellow sellers)! 

Continue reading to learn more about the API and how you can access this powerful resource. 

Why use the Jungle Scout API

The API enables sellers to take Jungle Scout’s industry-leading Amazon intelligence data and leverage it to build self-serve tools and dynamic data resources that help them gain insights and present data in their own unique way.

• Gain access to billions of data points. Utilizing the Jungle Scout API provides sellers with access to data like detailed insights on products, sales estimates, keyword research, competitive analysis, and much more. Having access to such an extensive dataset enables sellers to conduct in-depth market research, trend analysis, and competitive intelligence at an unprecedented scale. 

• Build unlimited tools specific to your Amazon business. The API’s flexibility allows sellers to build unlimited custom tools and applications specifically tailored to their unique business needs and challenges. The Jungle Scout API provides the foundational data and functionality to support these custom solutions, offering the reliability and depth of data we’re known for. Some common API use cases include:
  • Creating customized analytics platforms
  • Automated alert systems for price changes
  • Specialized reporting tools for tracking performance across various metrics

• Automation of routine tasks. Sellers can automate routine tasks such as price monitoring, sales analysis, and sales rank tracking by integrating the Jungle Scout API into their systems. This saves time and resources, allowing sellers to focus on strategic decision-making and growth – while empowering them to spot areas for growth and profitability that weren’t obvious before.

• Use AI to assist with writing code. If coding isn’t your strong suit, sellers can harness the capabilities of advanced AI tools such as ChatGPT to streamline the development of custom tools and applications that interact with the Jungle Scout API. This can significantly reduce development time, making it easier for sellers with limited coding expertise to create custom solutions.
  

Infinite ways to build with Jungle Scout’s API

With access to so many data points, the Jungle Scout API offers versatile opportunities for Amazon sellers and developers to build custom solutions that harness extensive data on Amazon’s marketplace.

Here are some examples of what you can build with the Jungle Scout API.

1. Custom product research tools

Develop tools that automate the process of identifying high-potential products based on specific criteria such as sales volume, competition levels, and profitability. These tools can help sellers spot emerging trends and make informed decisions about which products to sell.

2. Competitive analysis dashboards

Create dashboards that track competitors’ product performance, pricing strategies, review scores, and sales rankings. This information can be invaluable for adjusting pricing, marketing, and inventory strategies.

3. Automated alert systems

Develop alert systems that notify you about important changes affecting your products or market, such as price drops, new competitor entries, changes in customer review scores, or shifts in sales rank.

4. Keyword research and tracking applications

Implement applications that automate keyword research, track keyword performance over time, and identify high-value keywords for product listings and PPC campaigns. This can significantly improve a product’s visibility and sales on Amazon.

5. Sales and revenue forecasting models

Utilize historical sales data to build models that forecast future sales and revenue. These models can assist in financial planning, marketing budget allocation, and strategic decision-making.

Who can use the Jungle Scout API?

The API is available to Jungle Scout subscribers with a Suite and Pro plan, starting at $29/month. Regardless of their plan, all Jungle Scout users will get the first 100 API requests for free. 

If you need more requests, there are additional plans available. 

Who is the Jungle Scout API for?

The Jungle Scout API is for scrappy sellers who are looking for new and creative ways to leverage data to build customized tools and gain valuable insights about their Amazon businesses. 

The API is also for sellers who want to continue using AI and automation in their day-to-day to help improve the efficiency of their businesses. 

In fact, 48% of all Amazon sellers, brands, and businesses have leveraged AI or implemented AI-powered tools to help manage their ecommerce operations, and using the API is another way of doing so. 

With the API, sellers can utilize programs such as Google Sheets, Airtable, and Slack to build dynamic self-serving tools and automate specific tasks. 

How to get started with the Jungle Scout API

1. Enable two-factor authentication. Before using the API, make sure to enable 2FA on your account. This is a mandatory security measure. You can do this by visiting your Account Information page on Jungle Scout.

2. Generate an API key. Visit your Developer section in your Jungle Scout account to generate an API key. This key will be used in the Authorization header of your API requests. When generating your key, you will receive two pieces of information: the Key Name and the API Key (visible only during the generation process). Keep these secure, and do not share them.

3. Prepare Your API Requests.

• Base URL: All API requests should be made to https://developer.junglescout.com.
• Headers: Ensure your requests include the following headers:
  • Content-Type: application/vnd.api+json
  • Accept: application/vnd.junglescout.v1+json
  • Authorization: KEY_NAME:API_KEY (Replace KEY_NAME and API_KEY with your actual key name and API key).

• Marketplace Parameter: Include the marketplace parameter in your query string, using one of the supported country codes: us, uk, de, in, ca, fr, it, es, mx, jp. This parameter should match one of the country codes allowed for your API key.
  

4. Make your first request. A simple way to test your access and start interacting with the API is to perform a product database query or fetch sales estimates for a specific ASIN.
   

Refer to the detailed Jungle Scout Public API documentation for information on specific endpoints, parameters, and response formats. This will be invaluable as you build and scale your integration.

How to leverage the Jungle Scout API

There are many ways to leverage the Jungle Scout API for your Amazon business. Here are some ways you can do so. 

Step 1: Select an endpoint 

• Keywords
  • Keywords by ASIN
  • Keywords by Keyword
  • Historical search volume
• Product Database Query
  • Product data
    • Category
    • Price + Fees
    • Units Sold
    • Reviews + Rating
    • BSR
    • Listing Quality Score
    • Number of Sellers
    • Date First Available
    • Dimensions + Weight
• Sales Estimates
• Share Of Voice

Step 2: Write scripts to import data – or automate

Pull endpoints into automation tools like Zapier, Make, and more to build custom tools. Leverage your coding skills (or get AI to do it!) to build your own solution from scratch.

• Bard 
• OpenAI 
• Github 
• Tabnine 
• Zapier 
• Make 
• Tray.io
• Integrately 
• And more 

Step 3: Build and customize your tools 

Utilize the API to build apps that help you streamline and customize your data analysis, expand into new markets, or support the FBA community. You can build apps using the following tools:

• Sheets
• Excel
• Tableau
• PowerBI
• Airtable
• Slack
• Chatbot logo
• Bubble logo
• Google Data Studio logo
• And more…

Jungle Scout API now integrates with Zapier 

Jungle Scout now integrates with over 6,000 apps on Zapier, making it easier to automate your work without any coding required. 

This integration allows Jungle Scout API users to quickly and simply build tools to automate business tasks. 

When you connect Jungle Scout to Zapier, you’ll choose a ‘trigger,’ which is an event that starts an automation, and an ‘action,’ which is the event that automation performs after it’s triggered.

For example, sellers can connect the Jungle Scout API with Google Sheets (through Zapier) and save historical estimated sales automatically. 

Here’s another example of using Zapier and the Jungle Scout API to receive weekly historical search volume data in Google Sheets. The user-friendly interface allows anyone, with or without coding skills, to create an automation with the API.

Example Jungle Scout API Use Cases

Here are a couple of examples of how sellers can utilize the Jungle Scout API.

• A tech-savvy seller leverages ChatGPT to write code that pulls data from the API and into an Excel spreadsheet.
• An agency builds a chatbot that will allow their clients to type in one of the keywords for a product they manage and see the search volume.
• Amazon content creator and educator wants to build a seasonality widget that showcases seasonality trends for each category.

How will you use the Jungle Scout API?

We hope you are all as excited as we are about the launch of our API! Now that sellers have access to this data, there are endless possibilities for what tools and insights you can create for your business.