How to Track Your Amazon Market Share with Jungle Scout Competitive Intelligence

As a seller on Amazon, understanding your market share is crucial for gauging your brand’s overall performance, tracking growth, and planning future product launches. 

Knowing your market share means understanding how well your products are performing compared to others in your category. 

Understanding where your brand and products stand in the market helps optimize listings, enhance marketing and advertising campaigns, and ultimately boost revenue. In this article, we’ll explore various methods and tools for effectively tracking your Amazon market share.

What is Amazon Market Share?

Amazon market share represents the percentage of sales in a particular category or niche that your brand holds compared to competitors. 

It reflects your product’s visibility, popularity, and consumer preference on the Amazon marketplace. 

Measuring your market share allows you to assess the effectiveness of your marketing campaigns, analyze competitive positioning, and make informed decisions to increase profitability.

Why tracking your market share on Amazon is important

By knowing your market share, you can make informed decisions to improve your sales, increase visibility, and grow your brand. Here are some key reasons why tracking your market share on Amazon is important:

Assessing market position. By understanding your share in the market, you can identify where you stand compared to competitors and discover new opportunities for growth.

Tracking growth over time. By consistently tracking market share, you can measure the effectiveness of your marketing and advertising efforts to improve visibility and sales.

Identifying threats and opportunities. Market share analysis can help identify if new competitors are entering the space or if current competitors are gaining ground, allowing you to take proactive action.

Improving business strategy. The data gathered from market share analysis helps you tailor your product offerings, optimize product listings, enhance advertising campaigns, and improve pricing strategy and marketing efforts to target market gaps. 

Optimize pricing strategies. By analyzing your competitors’ market share and pricing, you can make informed decisions about adjusting your pricing to make your products more attractive and increase your market share.

Measure customer loyalty. If you maintain or grow your share in a category over time, it suggests that customers are coming back to purchase your products instead of switching to competitors. This insight helps you understand how well your brand resonates with customers and whether you need to improve the customer experience.

How to track your Amazon market share using Jungle Scout

Most sellers know why tracking your market share is important, but how do you track it effectively and efficiently? With Jungle Scout’s new Competitive Intelligence tool, Amazon sellers can help sellers and brand owners identify and outperform key competitors on Amazon.

To start tracking your market share on Amazon, create a new segment within the Competitive Intelligence tool in Jungle Scout.

Competitive Intelligence currently supports the following Amazon categories:

• Arts, Crafts & Sewing
• Automotive
• Baby
• Beauty & Personal Care
• Health & Household
• Home & Kitchen
• Kitchen & Dining
• Office Products
• Patio, Lawn & Garden
• Pet Supplies
• Sports & Outdoors
• Tools & Home Improvement
• Toys & Games

You can connect your Amazon seller account to Jungle Scout to create a segment in Competitive Intelligence, or you can manually enter an ASIN you’d like to track and compare to competitors. 

Once you choose a product to track, the tool will begin creating a segment and finding your closest competitors.

Track sales metrics

Once your segment is complete, you will be able to see your total market share compared to your top 5 closest competitors, the market’s total revenue, a competitor comparison chart, and more.

Immediately, you can view your overall market share and the market share of your competitors. The comparison graphs show how your revenue, units sold, pricing, ratings, and reviews compare. This way, you can benchmark your position against key players in the market.

Track keyword ranking

In Competitive Intelligence, you are able to track the keyword positioning of your product compared to your competitors. 
This information is very valuable because it allows you to focus more on the keywords driving more traffic and sales to your competitors. Add the keywords you are losing to more advertising campaigns and ensure your listing is optimized for each keyword in the list.

The keyword tracking tool will show you keywords you share rank for with your competitors, keywords your competitors rank for but you don’t, keywords where your rank is lower, and keywords that you are ranked higher for. 

Identifying the top-performing keywords in your market can help you reach more customers, increasing your sales and market share. For example, if Competitive Intelligence tells you that you’re missing keywords that your competitors are ranking for, be sure to add those keywords to your listing and PPC campaigns.

Track pricing

Track your competitors’ pricing trends and understand which price point works best for your niche. Based on competitive pricing, adjust your pricing strategy to stay competitive, lowering prices to capture market share from competitors or raising them if demand is strong.

Track units sold

One of the most valuable metrics in Jungle Scout’s Competitive Intelligence is estimated sales data. This feature allows you to see how many units a competitor is selling each week or month. By tracking these numbers, you can:

• Gauge your competitors’ sales performance
• Estimate your competitors’ market share
• Identify trends in sales volume over time
• Compare your own sales figures against competitors to determine where you stand
• This insight is crucial for benchmarking your performance and understanding how well competitors are converting shoppers into buyers

Track revenue

Competitive Intelligence provides revenue estimates for competitor products. This metric shows how much revenue competitors are generating each month, helping sellers:

• Understand how much money top competitors are making in their niche
• Identify revenue trends, including peak seasons and promotional success
• Set realistic revenue goals based on the potential earnings within a category
• Tracking this metric can guide pricing strategies, marketing investments, and overall business planning

Track ratings and reviews

We all know how important reviews and your overall rating are on your Amazon products. Jungle Scout’s Competitive Intelligence tracks review metrics for competitor products, including:

• Review count: The number of reviews competitors have accumulated over time
• Review ratings: The average rating competitors receive from customers
• Review trends: Changes in the volume of reviews over time, helping you spot if a product is gaining or losing customer satisfaction

By tracking reviews, you can analyze how customers perceive your competitors’ products, identify strengths and weaknesses in competing products, and adjust your listings accordingly. A spike in negative reviews for competitors, for example, can be an opportunity to capture more market share.

From here, you can also visit our AI Review Analysis tool to get a better understanding of a product’s review trends and see the most positive and negative comments about a particular product.  

Track competitor products

In the products tab in Competitive Intelligence, you can track multiple competing products and view information such as average price, revenue, and units sold.

View the top-performing products in this market, products that are trending upward, and your closest competitors.

Track Share of Voice

Share of Voice (SOV) refers to the percentage of visibility or market presence your product has compared to your competitors for specific keywords. It measures how often your listings appear in organic and sponsored search results compared to other sellers in the same niche. Tracking SOV allows sellers to:

• Gauge market presence: Understand how dominant your product is in search results for important keywords
• Measure the effectiveness of SEO and PPC campaigns: If your SOV increases, it indicates that your organic search optimization or Amazon PPC campaigns are capturing more visibility
• Monitor competitors’ visibility: By comparing your SOV against competitors, you can track their presence and determine if they are outperforming you in terms of keyword ranking and ad placements

Tracking SOV is vital for improving your product’s discoverability and ensuring that you’re not being overshadowed by competitors.

Improve your market share

Now that you are tracking all of these important metrics about your competitors, how can you use this information to improve your listings and, ultimately, your market share.

Detailed AI Analysis

Seeing where you stand against your competitors is great information to have, but you then need to figure out how you can work to improve your product ranking and market share. 

Competitive Intelligence gives you a detailed analysis of your product and helps you answer important questions, such as why consumers are purchasing from your competition over you or whether there is anything you need to clarify in your listing content.

Use this information to improve your product listings, PPC campaigns, images, and more. 

After making improvements to your listings based on the information you learned within Competitive Intelligence, continue tracking these metrics to see if your changes are growing your market share on Amazon.

Product comparison

Get a side-by-side comparison of your product with your competitors to see how your listing stacks up. 

This information gives you a quick glance at how your listing compares to other products in your market. If your competitor has a better listing than yours, you can learn that here and make adjustments accordingly.

Boost your revenue on Amazon with Competitive Intelligence

Jungle Scout’s Competitive Intelligence tool offers a wide range of metrics to help Amazon sellers stay competitive. 

From sales estimates and revenue tracking to keyword performance and advertising insights, sellers can gain a deep understanding of how their competitors operate. 

By regularly tracking these metrics, sellers can make data-driven decisions to improve their strategies, optimize product listings, and ultimately gain a larger share of the market.