Finding trending products early is essential for standing out in Amazon’s competitive marketplace. With thousands of new sellers entering the platform daily, the ability to identify and capitalize on emerging trends can be the difference between success and failure.
The most successful Amazon sellers rely on data-driven tools to discover new product opportunities, validate demand, and avoid fleeting fads that can result in financial losses.
By leveraging intelligent research methods, sellers can pinpoint high-potential products before they become oversaturated and maintain a profitable business model.
This guide provides a comprehensive approach to finding trending products on Amazon in 2025 while ensuring their profitability using advanced tools like Jungle Scout.
Why finding trending products can lead to success on Amazon
Product trends are constantly shifting due to changing consumer behaviors, advancements in tech, and the influence of social media.
Early adopters who recognize and act upon these market shifts can benefit from a surge in demand before competitors inevitably flood the market. This advantage allows sellers to establish their brand, gain reviews, and build organic rankings before a product becomes widely competitive.
However, not all trends are worth pursuing. Some trends experience a short-lived explosion in popularity, leading to an oversaturated market and declining sales after just a few weeks or months. 
The key to long-term success lies in balancing high demand with sustainable profitability by selecting products that exhibit consistent growth patterns rather than temporary spikes in interest.
Conducting thorough research and analyzing relevant data will help sellers make informed decisions that lead to consistent revenue generation.
What makes a product “trending” on Amazon?
A product is considered “trending” on Amazon when it experiences a surge in popularity, leading to increased visibility, sales, and engagement.
Trending products often gain traction due to seasonal demand, viral social media influence, or a unique selling proposition that meets an emerging consumer need.
High sales velocity and increasing search volume
A product can be classified as trending when it demonstrates a sharp upward trajectory in sales velocity, indicating that consumers are purchasing it at an accelerated rate. Another key factor is increased search volume, as more potential buyers begin looking for the product on Amazon.
Growing demand across multiple sources
Products that show a steady increase in demand across multiple sources, such as Google Trends, social media, and industry reports, are more likely to sustain their growth over time. Keeping an eye on different data sources helps sellers confirm whether a product’s demand is genuine and likely to last.
Low competition or emerging niches
Trending products often emerge within niches that have low competition or are underdeveloped. When a product category is still in its early stages, sellers can position themselves as market leaders before saturation occurs. Emerging niches provide an excellent opportunity for sellers to carve out a space in the market and establish brand authority.
Examples of past trending products
Some past examples of trending products that saw explosive growth include fidget spinners in 2017, which became a viral sensation but quickly declined in popularity. Resistance bands, which surged in demand during the pandemic, have remained relevant due to the growing interest in at-home fitness.
Air fryers, which gained popularity between 2021 and 2022, continue to perform well as more consumers prioritize healthier cooking alternatives.
The rise of social commerce
With the rise of social commerce platforms like TikTok Shop, trends are emerging faster than ever.
Viral videos can create massive demand overnight, leading to new product categories that sellers should closely monitor.
Social media influence plays a critical role in shaping purchasing decisions, making it essential for sellers to stay ahead of online trends and anticipate shifts in consumer behavior.
How to find trending products using Jungle Scout’s tools
Jungle Scout provides Amazon sellers with the tools to identify, validate, and track product trends in real-time. By leveraging Jungle Scout’s comprehensive suite of product research and keyword research tools, sellers can uncover emerging opportunities before they become oversaturated, ensuring they remain competitive in the marketplace.
Finding emerging trends before your competitors
Opportunity Finder is one of Jungle Scout’s most powerful tools for discovering emerging product trends.
By analyzing Amazon’s extensive dataset, Opportunity Finder allows sellers to identify product niches experiencing a rise in search volume and sales.
This tool helps users uncover lucrative opportunities before they become oversaturated, providing an advantage over competitors.
Using demand and competition scores to evaluate trends
Another critical aspect of assessing trends is understanding the level of competition within a particular niche.
Jungle Scout’s Extension provides an Opportunity Score based on demand according to units sold and the competition and listing quality score.
Jungle Scout’s Competitive Intelligence tool allows users to track competitor performance and market share and anticipate market changes.
By analyzing competitor pricing, sales performance, and product saturation, sellers can identify market gaps and avoid overly competitive product categories.
Filtering for high-demand, low-competition products
Filtering products based on specific criteria is essential for high-demand, low-competition products.
Jungle Scout’s Product Database enables sellers to refine their searches using customizable filters, including price range, estimated sales, and profitability metrics. This feature helps sellers pinpoint trending products that align with their business goals while minimizing financial risk.
Sellers can quickly identify products with strong sales potential and minimal competition using the Product Database.
Monitoring price, demand, and sales history
Tracking a product’s performance over time is crucial to confirming its long-term viability.
Jungle Scout’s Product Tracker allows sellers to monitor price fluctuations, sales trends, and demand shifts.
By observing product trends over weeks or months, sellers can determine whether a trend is sustainable or merely a fad. Product Tracker provides valuable insights into seasonality, consumer demand, and market stability.
Other places to find trending product ideas
While Jungle Scout provides data-driven insights, sellers should also explore other sources to identify potential trends.
Using Amazon’s data to spot trends
Amazon offers valuable data through its Amazon Best Sellers, Movers & Shakers, and trending product lists, highlighting products gaining traction.
Additionally, analyzing Amazon’s autocomplete suggestions and related searches can provide insight into rising product demand and best-selling products. 
Industry reports, product forums, and social media
Beyond Amazon, industry reports, online product forums, and social media platforms are excellent sources for trend discovery.
Monitoring discussions on Reddit and Quora can reveal emerging consumer needs. At the same time, tools like Google Trends, TikTok, and Instagram can help sellers identify products gaining traction before they reach Amazon’s trending lists.
By cross-referencing this information with Jungle Scout’s data, sellers can make more informed decisions and reduce the risk of investing in short-lived trends.
How to validate if a trending product is worth selling
Sales demand vs. saturation
Before committing to an Amazon product, sellers must evaluate its sales demand, competition levels, and profitability. Measuring search volume and revenue potential using Jungle Scout can help determine if a product has a sustainable market presence.
Profit margins and fulfillment feasibility
Understanding cost structures, fulfillment logistics, and seasonal variations is essential for long-term success. Sellers should evaluate product costs and shipping challenges to maintain healthy profit margins.
Sellers also use Jungle Scout Opportunity Finder and Product Tracker to track seasonality for specific products.
Seasonal vs. long-term trends
While seasonal products can be profitable, they require careful inventory management to avoid overstocking. Sustainable trends, on the other hand, demonstrate consistent growth over time and provide greater business stability.
Before investing in a seasonal product, you should give yourself enough time to order inventory and list the product on Amazon FBA to catch the trend at the right time.
Find trending products and build a profitable Amazon business
Spotting trending products early gives sellers a competitive edge, but true success comes from data-driven validation.
Using Jungle Scout’s powerful product research tools, sellers can identify profitable trends, avoid fads, and make informed business decisions.
Staying ahead of competitors requires continuous market monitoring and a commitment to adapting to consumer demand.
Start exploring Jungle Scout’s tools today and take the first step towards building a profitable Amazon business.
Brian Connolly is an Amazon seller, ecommerce expert, and writer for Jungle Scout. He lives in the New Jersey Shore area with his wife and cat. When he isn’t writing advice online for aspiring and experienced Amazon sellers for Jungle Scout, he spends his free time boating, fishing, and selling boating-themed items on his Amazon business.
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