The 12 Best Amazon PPC Software for Better Campaign Performance

Managing advertising on Amazon is one of the biggest hurdles Amazon sellers face. Running a profitable PPC campaign requires time, patience, and skill. 

Effective Amazon PPC software is necessary for sellers aiming to drive sales, boost visibility, and maximize ad spend. 

From bid management to performance tracking, these tools are designed to help you leverage the power of Amazon Advertising. 

This guide covers the 12 best Amazon PPC software options to help you pick the right one for your business.

What is Amazon PPC software?

Amazon PPC software refers to third-party tools designed to help sellers manage, optimize, and analyze their pay-per-click (PPC) advertising campaigns on Amazon. 

With real-time data, automated optimizations, and tailored insights, Amazon PPC software enables sellers to streamline ad efforts, minimize costs, and maximize returns. 

For Amazon sellers dealing with thousands of keywords, bidding complexities, and high competition, PPC software can drastically improve campaign management.

What are the benefits of using Amazon PPC software?

Managing PPC campaigns manually is challenging and time-consuming. Here are the top three pain points sellers face without PPC software:

1. Time-intensive management: Manually adjusting bids and managing campaigns can take hours of work, with no guarantee of improved performance.
2. Data overload: Amazon provides massive amounts of data that can be overwhelming to analyze without the proper tools, resulting in missed opportunities for optimization.
3. Inconsistent performance tracking: Without automated reporting or trend insights, it’s difficult to pinpoint what’s working and what’s not in real-time.

Amazon PPC software addresses these issues by automating everyday tasks, delivering actionable insights, and providing advanced analytics, enabling sellers to save time, reduce costs, and optimize campaign performance to increase profits.

Important features to look for when choosing Amazon PPC tools

When choosing Amazon PPC software, keep an eye out for these important features:

• Bid management and optimization: A good PPC tool should automate bid adjustments based on performance, maximizing budget efficiency. Look for dynamic bid features that adjust in real-time to increase or decrease bids based on conversion likelihood.
• Automated reporting and performance tracking: Automated reporting provides up-to-date insights on metrics like CTR and ACoS, making it easier to track trends and quickly identify areas for improvement without manual work.
• Keyword research and campaign optimization: Effective PPC software should support robust keyword research, including competitive analysis and keyword rankings. This improves ad relevance, helping target high-traffic terms and niche keywords to boost conversion rates.
• Budget management tools: Budget controls help avoid unexpected costs by setting daily or monthly spending limits and optimizing fund allocation across campaigns for a better ROI.
• Compatibility with Amazon ad types: Look for software that supports Sponsored Products, Sponsored Brands, and Sponsored Display, so you can target audiences across Amazon’s full ad ecosystem.
• AI and machine learning capabilities: Advanced tools use AI and machine learning to predict bidding trends, optimize targeting, and improve ROI by analyzing seasonal patterns and buyer behavior.
• Product-level analytics: Detailed product performance insights help allocate budget effectively and refine strategies, especially for sellers with large inventories.
• Ad scheduling (dayparting): Dayparting features allow campaigns to run during high-traffic hours, maximizing conversion potential while minimizing wasted spend.
• Competitor analysis and benchmarking: Some tools offer competitor insights, identifying gaps in your campaigns and allowing you to benchmark performance against industry standards.

With these features, you’ll have the essential tools to build data-driven, high-performing campaigns on Amazon.

12 of the best Amazon PPC ads software solutions out there

Managing Amazon PPC campaigns effectively requires more than just basic tools—it calls for software solutions that are designed to optimize, automate, and provide insightful data at every stage of the ad journey. 

With the right software, sellers can gain control over bid management, keyword targeting, budget tracking, and much more, leading to a far more efficient and cost-effective approach to Amazon advertising. 

1. Jungle Scout

Jungle Scout is a leading Amazon seller software suite known for helping sellers run and grow their Amazon businesses. Depending on your business’s level, Jungle Scout offers two Amazon PPC solutions. 

Jungle Scout Cobalt Ad Accelerator

An advertising software such as Cobalt Ad Accelerator takes your advertising to new heights by maximizing your ROI and operational efficiency. Cobalt Ad Accelerator helps sellers to hit campaign targets with less work and in less time. 

Cobalt’s Ad Accelerator machine learning engine will automatically optimize your campaigns and provide sellers with high-level insights to see how each campaign performs. 

You can also create custom automation, such as Dayparting and Advanced Budget Control, to optimize your campaigns even further.

This software is designed to improve your ads profitability and product visibility on Amazon by:

• Tracking your positioning in the market
• Automating your advertising campaigns
• Showing trends in search activity on Amazon
• Allowing you to select your KPIs and let Downstream take the wheel
• Giving you access to highly customizable and easily shareable dashboards

Interested in Cobalt? Request a demo to speak with one of our experts about how Cobalt will be beneficial for your Amazon business. 

Jungle Scout Advertising Analytics

Jungle Scout also has an Advertising Analytics tool that sellers can use to evaluate the success of their ad campaigns. With this tool, sellers can quickly analyze advertising profitability with metrics and data visualizations at the company, ASIN, and campaign levels.

• Get high-level company insights
• Analyze campaign sales performance
• Organize your ad metrics

2. BidX

BidX is designed to make PPC management easy and efficient, particularly for those juggling multiple campaigns. The software’s automation features help ensure you’re bidding effectively while staying within budget, catering well to both new sellers and experienced advertisers.

Unique features: 

• Smart bid adjustments
• Budget allocation across ad types
• Extensive keyword filtering
• Amazon Advanced and Walmart partner 
• Save time by automating your campaign creation
• Expand your reach with advanced targeting algorithms
• AI suggestions on how to improve your ad performance
• Customizable reporting to focus on specific campaign metrics, enabling more precise tracking based on user goals

Potential downside: No Dayparting feature like Jungle Scout Cobalt

3. Perpetua

Perpetua is an advertising platform that makes PPC campaign management accessible and effective. Its predictive and automation technology helps sellers stay ahead of trends, allowing for responsive and data-driven bidding.

Unique features: 

• Enhance efficiency and execute impactful advertising optimization strategies on Amazon, Walmart, and other marketplaces
• Automated campaign creation and optimization
• Customizable, smart recommendations for improving ad performance
• Measures the true impact of your ads across multiple platforms
• Dayparting controls to ensure your ads are showing when your customers are shopping

Potential downside: 

4. Sellozo

Sellozo is an AI-driven platform tailored for Amazon sellers seeking precise control over their PPC campaigns. With a mix of automation and detailed reporting, Sellozo makes it easy to fine-tune ad schedules and bids, empowering sellers to maximize their returns.

Unique features:

• Dayparting to target the right audience at the right time
• Detailed performance analytics
• Smart budget tools
• Maximize visibility and drive sales with Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Video campaigns
• Amazon PPC management services

Potential downside: Does not have market intelligence features or advanced retail insights like Jungle Scout Cobalt.

5. Helium 10

Helium 10 offers PPC features within a suite of seller tools. Its PPC capabilities allow users to manage ad spend, automate bids, and conduct competitive keyword analysis all in one place.

Unique features: 

• Create, manage, and optimize Amazon PPC campaigns
• AI-powered to maximize ROI
• Dayparting to schedule ads to run when customers are more likely to buy
• Keyword and bid suggestions

Potential downsides: Less automation, no machine learning engine to actively gather data, no advanced rulebook customization, no DSP management and reporting, no ASIN harvesting, and does not have advanced budget control like Jungle Scout Cobalt.

6. Quartile

Quartile is an AI-driven PPC solution with optimization tools that adjust bids and placements based on performance data on multiple marketplaces. Machine learning technology helps optimize your campaigns and improve ROI.

Unique features: 

• Machine learning-driven bid adjustments
• Custom reporting
• Real-time ad insights
• Automated ad management
• Supports all Amazon ad products
• Performance tracking adapts to multi-market ad reach, helping sellers expand beyond Amazon with ease

Potential downsides: Less automations and no dayparting feature like Jungle Scout Cobalt.

7. Stackline

Stackline provides advanced analytics and ecommerce data, making it a good choice for sellers looking to dive deeply into sales and ad metrics. It’s designed to give an end-to-end view of brand performance, making it a comprehensive option for multi-platform sellers.

Unique features: 

• Multi-channel insights
• In-depth performance tracking
• Market intelligence to gain insights into retail and shopper ecosystems
• Predict and measure your ad performance 
• Professional services to help build out ad campaigns
• Manage your Amazon PPC in one place

Potential downsides: No Dayparting or Advanced Budget Control features like Jungle Scout Cobalt 

8. Teikametrics

Teikametrics combines AI with human expertise, offering sellers a robust PPC tool complemented by professional insights. This blend is ideal for sellers who want to understand their ad data on Amazon and Walmart and improve results through a balanced approach.

Unique features: 

• Predictive AI to prevent you from overspending on clicks
• Detailed insights on ad performance 
• Product-specific analytics
• Real-time bid adjustments with the AI-powered bidder
• Manage the efficiency of your ad spending with budget controls
• Flexible ad strategy tools

Potential downsides: No Dayparting feature like Jungle Scout Cobalt 

9. Zon.Tools

Zon.Tools is known for its simplicity and speed, providing Amazon sellers with straightforward PPC automation tools that are easy to set up. It’s a great option for sellers focused on scaling campaigns with minimal setup or adjustment time.

Unique features:

• Easily create and manage your Amazon PPC campaigns
• Automatically and continuously optimize your PPC campaigns with AI
• Works with Sponsored Products, Sponsored Brands, and Sponsored Display ads
• Automatically adjusts your bids to reach your ACOS goals
• Removes poor-performing keywords

Potential downsides: Less automations and no dayparting feature like Jungle Scout Cobalt.

10. SellerApp

SellerApp is a versatile platform that combines PPC management with a suite of Amazon tools, making it suitable for sellers seeking an all-in-one solution for various aspects of their business.

Unique features: 

• Keyword optimization that moves high-performing keywords from auto to manual campaigns to boost your RoAS
• Advanced rule-based automation
• Detailed analytics to refine ad spend, maximize product visibility, and drive targeted organic growth 
• Detailed insights to quickly view how your ads are performing
• Manage advertising campaigns for all Amazon global marketplaces 

Potential downsides:  No DSP management and reporting, no ASIN harvesting, and does not have advanced budget control like Jungle Scout Cobalt.

11. PPC Entourage

PPC Entourage offers simplified tools for Amazon sellers, focusing on making campaign management easy with a strong emphasis on ROI tracking and keyword optimization.

Unique features:

• Save time creating and optimizing campaigns with automation
• Optimize your budget and bids based on ad performance
• Increase your organic sales
• Amazon Ads Advanced Partner
• Customizable reporting
• Data-driven insights

Potential downsides: Less automations and no machine learning engine to actively gather data or Dayparting like Jungle Scout Cobalt.

12. Ad Badger

Ad Badger provides a specialized PPC tool for sellers aiming to optimize bids and manage budgets closely. With features like real-time alerts and keyword performance monitoring, Ad Badger is a solid choice for focused ad control.

Unique features: 

• Reduce ACOS with smart automations
• Reclaim wasted ad spend
• Easily manage your keywords, bids, and campaign budgets
• Bid optimization tool automatically adjusts bids based on conversion data

Potential downsides: Less automations and no machine learning engine to actively gather data or Dayparting like Jungle Scout Cobalt.

How to choose the right PPC software for your Amazon store

Choosing the right Amazon PPC software depends on your business goals, campaign size, and budget. Here are some tips to consider:

• Test different tools: Most PPC software offers free trials, allowing you to experiment and find the one that best aligns with your needs.
• Evaluate campaign complexity: Tools like Jungle Scout are ideal for larger, complex campaigns due to their extensive data and automation features.
• Consider customer support and integrations: Opt for software with strong customer support and integration options, as this can streamline your workflow and improve results.

Ultimately, Jungle Scout’s unique advantage lies in its comprehensive features tailored to Amazon PPC, offering scalable options for businesses of all sizes.

Take control of your campaigns with the right Amazon PPC software

Effective Amazon PPC software enables sellers to save time, improve performance, and maximize ad budgets. 

With advanced data analytics and actionable insights, tools like Jungle Scout can substantially improve campaign success. By leveraging the right PPC software, sellers can take control of their ad strategies, reduce costs, and improve ROI.