CHECKLIST
Amazon Holiday Preparation: Key Dates and Tips for Brands and Retailers

Jumpstart planning for Amazon’s holiday sales events so your team can spend the busiest shopping season of the year focused on driving sales.
- Key deadlines to help you start prepping for fall and winter holidays now
- Amazon holiday deals and discounts submission guidelines
- Tips on testing and optimizing seasonal advertising campaigns
- Expert tools and strategies to stay ahead of holiday competition
- Post-holiday considerations for a successful start to the new year
