Competitive intelligence tools for Amazon are software solutions designed to provide sellers and brand owners with detailed insights into their competitive landscape market dynamics on the Amazon platform. These tools gather and analyze data such as competitor product listings, marketing strategies, pricing, sales performance, keyword rankings, customer reviews, and overall market trends. By leveraging this information, Amazon sellers and brand owners can make informed decisions to optimize their own product listings, pricing strategies, PPC campaigns, and overall business strategies to gain a competitive edge and improve performance on Amazon.

A competitive intelligence tool enables ecommerce businesses, Amazon sellers and brand owners to boost revenue and dominate the market. With Jungle Scout’s Competitive Intelligence tool you can analyze competitor listings on Amazon to pinpoint areas for improvement, track your market share effectively, monitor competitor prices on Amazon, and track their product performance to stay ahead. Our industry-leading competitive data empowers you to optimize your pricing, advertising, and marketing strategies, providing the insights needed to drive sales growth.

With Jungle Scout’s Competitive Intelligence tool, you can access a variety of data points that provide insights both at the market level and at the individual ASIN level:

Market Level Data:

• Market Share: Understand the distribution of market share among different competitors in your category.
• Market Revenue: Gain insights into the total revenue generated within your market.
• Market Unit Sales: Track the total number of units sold across the market.

Individual ASIN Level Data:

• Revenue (Last 12 Months): See the total revenue generated by a specific ASIN over the past year.
• Unit Sales (Last 12 Months): Monitor the total number of units sold for a specific ASIN in the last 12 months.
• Average Price (Last 12 Months): Review the average selling price of an ASIN over the past year.
• Rating (Total): Check the overall rating of a specific product based on customer reviews.
• Reviews (Total): Access the total number of reviews a product has received.

By leveraging these data points, you can make informed decisions to enhance your product listings, optimize pricing strategies, and more to gain a competitive edge in the Amazon marketplace.

Jungle Scout’s Competitive Intelligence tool is built for Amazon sellers and brand owners seeking targeted competitor insights and market analysis to benchmark their brand, grow market share, and dominate on Amazon. In contrast, Jungle Scout Cobalt offers a broader scope, catering to large brands, enterprises, agencies, global retailers, and organizations with high-volume data needs and custom infrastructure requirements to feed Amazon data. Jungle Scout Cobalt integrates with Vendor Central, provides customizable reporting, aggregates data at the brand level, supports cloud data consumption, and includes PPC management for optimized advertising campaigns.

The tool allows you to access up to 12 months of historical competitive intelligence data, providing key features such as the ability to analyze Amazon competitor listings and reviews, track product performance, and monitor pricing strategies. With access to millions of data points, it also serves as a powerful sales enablement resource, helping you navigate the competitive landscape by tracking Amazon seller market share. Additionally, it supports Amazon seller performance analysis, enabling sales teams, sellers, and brand owners to make data-driven decisions that drive revenue growth.

The tool currently supports the following Amazon categories:

• Arts, Crafts & Sewing
• Automotive
• Baby
• Beauty & Personal Care
• Health & Household
• Home & Kitchen
• Kitchen & Dining
• Office Products
• Patio, Lawn & Garden
• Pet Supplies
• Sports & Outdoors
• Tools & Home Improvement
• Toys & Games