TikTok Made Me Buy It: Exploring Amazon’s Viral TikTok Products

We’ve all heard it, and most of us are guilty of saying it – “TikTok made me buy it.” 

With more than 1 billion monthly users, TikTok is one of the fastest-growing social media platforms today. With TikTok’s explosive growth over the past two years, it’s no surprise that brands and creators are cashing in. 

Amazon has gained a strong presence on TikTok with #amazonfinds generating more than 64.5 billion views across the platform. Snappy, relatable, and often viral content, coupled with Amazon’s affordability and convenience, make for the perfect pairing. 

We’ve shown you how to sell on TikTok – now let’s explore the most popular products that have gone viral in 2023. 

TikTok Made Me Search It 

Each day, the average TikTok user opens the app at least eight times and spends  roughly 1.5 hours scrolling. TikTok has become so popular that 40% of Gen Zs actually prefer it for search instead of Google. 

When searching for products, the majority (51%) of consumers still prefer to start on Amazon; however, data from Jungle Scout reveals that nearly 16% now start with TikTok, which is expected to grow. 

15 of Amazon’s Viral TikTok Products

We’ve included Amazon keyword search data to demonstrate the impact a viral TikTok video can have. You might notice that a product’s initial spike sometimes begins before, or not immediately after the video is posted, and also that there are still fluctuations in search volume afterwards. This is a good reminder that just because a product is viral does not mean it is automatically a surefire product for you to sell yourself. Always perform your product research in full!

1. Human-sized dog bed

Indulge in blissful relaxation on an oversized human dog bed, the perfect lounge addition for naps, movie nights, and more. This level of comfort is not just reserved for our furry friends. No wonder it’s a TikTok hit! 
While this product has seen only a 36% increase in revenue in the last three months, it’s averaging a whopping +470 daily sales and +$4M in monthly revenue! 

• Selling on Amazon for $179.99
• 36% increase in revenue in the last three months

2. Croc headlights

Crocs have seen a resurgence in 2023, and the accessories are an even better reason to grab a pair. These versatile LED lights seamlessly attach to your Crocs shoes, transforming them into a must-have for camping, hiking, walking the dog at night, and more.
These Croc headlights are averaging +550 daily sales and are pulling in nearly $200K in monthly revenue. 

• Selling on Amazon for $9.99
• 582% increase in revenue in the last three months

3. Electrolytes powder

The cottage cheese and mustard snack trend has taken TikTok by storm (and, to our surprise, it’s actually a tasty combo). Tiffany McGee, the originator of this trend, has even seen great success with her own electrolytes brand on Amazon since going viral.

Her Watermelon Candy electrolyte powder generates more than $300K in monthly revenue.

• Selling on Amazon for $39.95
• 100% increase in revenue in the last three months

4. Wireless printer

This compact and lightweight printer seamlessly connects to your Android or iOS devices via Bluetooth, allowing you to print documents, photos, and more from anywhere. 

This convenient gadget averages +120 sales daily and generates close to $1M in monthly revenue.

• Selling on Amazon for $209.99
• 594% increase in revenue in the last three months

5. Veggie chopper

This TikTok-famous veggie chopper is so convenient and easy to clean people are rushing to Amazon to get their hands on one. One top comment on the viral video says, “This video single-handedly convinced me to buy one of these,” and it has over 48,000 likes!

This veggie chopper sells +1.6K units daily and earns more than $1M in monthly revenue.

• Selling on Amazon for $19.97
• 100% increase in revenue in the last three months

6. ID theft protection stamp

This stamp allows you to safeguard your sensitive information. The #amazongadgets has over 2.5 billion views, so it’s no wonder people are rushing to the platform to score handy products like this one. 

This product sells 180+ units daily on average and generates more than $100K a month.

• Selling on Amazon for $17.99
• 100% increase in revenue in the last three months

7. Silicone baby bibs

Parents are rushing to Amazon to snag these easy-to-clean silicon bibs videos, seeing adorable baby videos like this one going viral on their For You Page. And some creators have taken advantage of this trend by starting their own line of baby bibs. 

These bibs average 126 daily sales and earn +$31K in monthly revenue.

• Selling on Amazon for $11.96
• 195% increase in revenue in the last three months

8. Handheld steamer

Steaming your bedsheets is a rising trend, elevating your daily cleaning routine and giving you hotel-like sheets at home. 

This product is top-rated on Amazon. It has +800 average daily sales and generates more than $1M in monthly revenue.

• Selling on Amazon for $39.97
• 100% increase in revenue in the last three months

9. Portable ice ball maker

This viral ice ball maker lets you chill your drinks in style by creating 17 perfectly round ice cubes ideal for whiskey, cocktails, and other beverages. 

On average, this product has 90 sales a day and generates +$140K each month.

• Selling on Amazon for $29.99
• 104% increase in revenue in the last three months

10. Puffy tote bag

These quilted totes are the ultimate aesthetic accessory. They feature a lightweight, puffy design that offers ample space for your everyday essentials while providing a touch of cozy elegance. 

This tote has 80+ average daily sales and brings in +$46K in monthly revenue.

• Selling on Amazon for $26.99
• 225% increase in revenue in the last three months

11. UGG platform booties

UGGs are the hottest shoe of the season, and #stylinguggboots has over 10M views on TikTok. These platform booties have luxuriously soft sheepskin lining and a durable rubber outsole for ultimate comfort and warmth. 

These UGGs have an average of +370 daily sales and +$1.3M monthly revenue.

• Selling on Amazon for $169.99
• 6,634% increase in revenue in the last three months

12. Basic tee (Skims dupe)

TikTok is the go-to platform for dupes, and these t-shirts have grown in popularity as a dupe to the famous Skims shirts. Plus, their soft and buttery fabric comes at an affordable price!

These shirts sell an average of 1,200 units daily and have a monthly revenue of +$600K.

• Selling on Amazon for $19.99
• 555% increase in revenue in the last three months

13. Handheld Dyson vacuum

Cleaning videos have always been a staple on TikTok, and recently, creators have been showing their #sundayreset cleaning routines. You can find this handheld Dyson circulating on TikTok, and it’s become a must-have for tackling your couch or bed. 

This product has 34 average daily sales and an average monthly revenue of +$420K.

• Selling on Amazon for $299.99
• 1,068% increase in revenue in the last three months

14. Foot scrubber mat

#AmazonBathroomFinds has over 244M views on TikTok, and these foot scrubbers are some of the most popular items. They come in various colors and are sure to keep your feet looking (and smelling) clean. 

This product has an average of 155 daily sales and +$38.5K in monthly revenue.

• Selling on Amazon for $7.99
• 98% increase in revenue in the last three months

15. Electric water dispenser

Stop taking unnecessary trips to the kitchen when you’re thirsty in the middle of the night, and install an electric water dispenser instead. All you need is a water jug, and you’re set! 

This product has an average of 27 daily sales and generates +$24.6K in monthly revenue.

• Selling on Amazon for $15.99
• 221% increase in revenue in the last three months

The takeaway – It’s not too late to start selling on TikTok

This is your sign to start selling on TikTok – it’s not too late. TikTok is one of the biggest social platforms in the world, and whether we like it or not, it’s here to stay. 

There are huge opportunities to be had on the platform, and with social commerce becoming increasingly popular and new features rolling out on the platform like TikTok Now, there are tons of ways for brands to take advantage. 

For more information on how to start selling on TikTok, check out our recent article —  How to Sell on TikTok in 2023. 

How do you feel about TikTok? Let us know below!

Methodology

Jungle Scout provides powerful data and resources to help entrepreneurs and brands grow successful businesses on Amazon. Jungle Scout data is constantly refreshed to provide users with the most up-to-date information possible to give them an edge over the competition.

Data in this report is representative of the U.S. Amazon market. Products were sourced from trends in traditional and social media along with data provided by Jungle Scout Cobalt and Extension. Product revenue data represents the period of August 11, 2023, to November 9, 2023, compared to May 14, 2023, to August 10, 2023. 

For specific data or product insights that aren’t listed here, please contact us at [email protected].