No CommentsMany things go hand-in-hand with the holiday season: family gatherings, special meals, gift exchanges, and more. For many, the holidays also mean travel – and a recent survey shows an expected increase in holiday travel spending this year, with 50% of Americans planning to spend money on flights or hotel stays (up from 44% last year).
Increased spending on flights and hotels also means increased spending on travel necessities like luggage, packing cubes, travel toiletries, and more.
In this post, we are using Jungle Scout Cobalt and Jungle Scout Data Cloud to see how consumers’ increased holiday travel is impacting holiday travel product trends on Amazon.
30-Day Amazon Search Trends for Luggage
How are consumers searching for luggage and other travel-related products on Amazon? Here’s what Jungle Scout Data Cloud reveals about search trends in the last month.
Top 10 Most-Searched Keywords Containing “Luggage”
Report date: September 22, 2023 – October 21, 2023
| Keyword | 30-Day Search Volume |
| Luggage | 1,583,211 |
| Luggage sets | 976,288 |
| Carry on luggage | 763,828 |
| Luggage tag | 493,127 |
| Carry on luggage 22x14x9 airline approved | 425,079 |
| Carry-on luggage | 292,020 |
| Samsonite luggage | 257,376 |
| Luggage tags | 200,085 |
| Carry on luggage with wheels | 126,295 |
| Luggage set | 116,553 |
Top 10 Most-Searched Keywords Containing “Travel”
Report date: September 22, 2023 – October 21, 2023
| Keyword | 30-Day Search Volume |
| Travel essentials | 996,682 |
| Travel size toiletries | 574,448 |
| Travel backpack | 566,639 |
| Travel essentials | 433,764 |
| Travel bag | 314,798 |
| Travel pillow | 274,919 |
| Travel bottles | 268,279 |
| Packing cubes for travel | 217,487 |
| Travel toiletry bag | 205,408 |
| Travel backpack carry on | 125,170 |
Amazon Sales Trends for Leading Luggage Brands
Consumers are heading to Amazon to search for holiday travel products – but what is the impact on sales and revenue trends for leading brands? Here is what Jungle Scout Cobalt shows about some of the top brands selling in Amazon’s luggage sub-category.
Delsey Paris USA
30-Day Amazon Sales Trends: Delsey Paris USA
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 185% Month-over-Month |
| Unit Sales | Up 195% Month-over-Month |
Top Products on Amazon: Delsey Paris USA
Report dates: September 22, 2023 – October 21, 2023
Ranked by total unit sales
- Helium Aero Hardside Expandable Luggage
- Chatelet Hardside Luggage with Spinner Wheels
- Titanium Hardside Expandable Luggage with Wheels
Samsonite
30-Day Amazon Sales Trends: Samsonite
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 521% Month-over-Month |
| Unit Sales | Up 474% Month-over-Month |
Top Products on Amazon: Samsonite
Report dates: September 22, 2023 – October 21, 2023
Ranked by total unit sales
- Freeform Hardside Expandable Carry-On
- Winfield 2 Hardside Expandable Luggage
- Omni 2 Hardside Expandable Luggage
Solo New York
30-Day Amazon Sales Trends: Solo
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 101% Month-over-Month |
| Unit Sales | Up 104% Month-over-Month |
Top Products on Amazon: Solo
Report dates: September 22, 2023 – October 21, 2023
Ranked by total unit sales
Briggs & Riley
30-Day Amazon Sales Trends: Briggs & Riley
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 199% Month-over-Month |
| Unit Sales | Up 187% Month-over-Month |
Top Products on Amazon: Briggs & Riley
Report dates: September 22, 2023 – October 21, 2023
Ranked by total unit sales
Travelers Club
30-Day Amazon Sales Trends: Travelers Club
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 449% Month-over-Month |
| Unit Sales | Up 429% Month-over-Month |
Top Products on Amazon: Travelers Club
Report dates: September 22, 2023 – October 21, 2023
Ranked by total unit sales
- Chicago Hardside Expandable Spinner Carry-On
- Expandable Midtown Hardside Luggage Set
- Cosmo Hardside Spinner Luggage
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Other Holiday Travel Product Trends on Amazon
Luggage isn’t the only thing shoppers pick up for their holiday travels. Travel accessories are also seeing a surge in demand, with sales of luggage locks, packing cubes, and travel-sized toiletries up more than 200% in the last month.
Luggage Locks
Like luggage, sales of luggage locks have risen significantly in the last month.
30-Day Amazon Subcategory Trends: Luggage Locks
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 268% Month-over-Month |
| Unit Sales | Up 283% Month-over-Month |
With overall sales and revenue up significantly in the last 30 days, what do brand-level trends look like for current leaders in luggage locks? Here’s a closer look at the top three brands in this market niche by market share.
Brand Spotlight: Forge
Amazon Sales Trends: Forge
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 261% YoY |
| Unit Sales | Up 302% YoY |
Top Product on Amazon: Forge
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
These TSA Approved Cable Luggage Locks are Forge’s top-selling product in this market on Amazon over the last 30 days. Compared to the previous month, sales have grown over 70%.
Brand Spotlight: Master Lock
Amazon Sales Trends: Master Lock
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 313% Month-over-Month |
| Unit Sales | Up 323% Month-over-Month |
Top Product on Amazon: Master Lock
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
These TSA Approved Luggage Locks are a top-seller for Master Lock, with sales jumping 249% month-over-month.
Brand Spotlight: Sure Lock
Amazon Sales Trends: Sure Lock
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 322% Month-over-Month |
| Unit Sales | Up 323% Month-over-Month |
Top Product on Amazon: Sure Lock
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
For Sure Lock, these Easy Read Luggage Locks have brought in the most sales in the last 30 days, with 125% MoM growth.
Packing Cubes and Organizers
Packing cubes are another popular product as consumers prepare for holiday travel, with sales up more than 200% month-over-month.
Amazon Subcategory Trends: Packing Cubes
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 230% Month-over-Month |
| Unit Sales | Up 244% Month-over-Month |
Bagail, Veken, and Tripped Travel Gear are popular packing cube brands with impressive month-over-month sales and revenue growth. Here’s what the trends look like:
Brand Spotlight: Bagail
Amazon Sales Trends: Bagail
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 211% Month-over-Month |
| Unit Sales | Up 227% Month-over-Month |
Top Product on Amazon: Bagail
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
The top-seller for Bagail over the last 30 days is this 8-set of packing cubes, which has seen a sales increase of 344% month-over-month.
Brand Spotlight: Veken
Amazon Sales Trends: Veken
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 641% Month-over-Month |
| Unit Sales | Up 712% Month-over-Month |
Top Product on Amazon: Veken
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
For this top-selling Veken Packing Cubes Set, sales are up 410% compared to last month.
Brand Spotlight: Tripped Travel Gear
Amazon Sales Trends: Tripped Travel Gear
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 228% Month-over-Month |
| Unit Sales | Up 233% Month-over-Month |
Top Product on Amazon: Tripped Travel Gear
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
Of Tripped Travel Gear’s packing cubes, this set of Compression Packing Cubes was the best seller, with sales growth of 285% month-over-month.
Travel Size Toiletries
Whether they’re traveling by car or by plane this year, shoppers are looking for necessities like personal care items in travel-friendly sizes.
Amazon Subcategory Trends: Travel Size Body Wash
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 252% Month-over-Month |
| Unit Sales | Up 222% Month-over-Month |
Amazon Subcategory Trends: Travel Size Shampoo & Conditioner
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 243% Month-over-Month |
| Unit Sales | Up 206% Month-over-Month |
Leading brands for travel toiletries are seeing some of the biggest sales jumps compared to last month.
Brand Spotlight: Fanola
Amazon Sales Trends: Fanola
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 284% Month-over-Month |
| Unit Sales | Up 263% Month-over-Month |
Top Product on Amazon: Fanola
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
Hair care brand Fanola’s travel-sized sales leader is this No Yellow Shampoo, sales of which have doubled month-over-month.
Brand Spotlight: Garnier
Amazon Sales Trends: Garnier
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 445% Month-over-Month |
| Unit Sales | Up 431% Month-over-Month |
Top Product on Amazon: Garnier
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
For Garnier, a bundle brought in the most sales for travel-sized products: sales of this Sleek & Shine Full + Travel Size Shampoo and Conditioner set are up 583% month-over-month.
Brand Spotlight: Briogeo
Amazon Sales Trends: Briogeo
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
| Revenue | Up 48% Month-over-Month |
| Unit Sales | Up 50% Month-over-Month |
Top Product on Amazon: Briogeo
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
This Travel-Sized Dry Shampoo Powder is a top-seller for Briogeo, with sales growing 44% month-over-month.
Holiday Travel is Generating Sales Growth
The search trends shared here show that more consumers are looking for travel products right now, and many are doing so on Amazon. But the surge in interest isn’t limited to searches; it’s translating into significant sales and revenue growth for multiple brands and product sub-categories.
As the holidays approach, the increase in consumers shopping for upcoming travel presents one more way for brands and retailers to maximize sales during the busiest season of the year.
Are you a brand or agency that needs time-saving tools for analyzing, reporting on, and optimizing Amazon performance? Take a self-guided tour of Cobalt.
Are you a large retailer looking for a scalable solution that lets you integrate rich Amazon data into your own tools? Talk to our team about Jungle Scout Data Cloud.
About This Report
The product data in this report is representative of the U.S. Amazon market. Market insights on Amazon products were sourced from Jungle Scout Cobalt, an industry-leading market intelligence, advertising optimization, and ecommerce reporting platform powered by nearly 2 billion Amazon data points. 30-day trends data reflects the period of September 22, 2023 – October 21, 2023. Month-over-month comparison data reflects the period of September 22, 2023 – October 21, 2023 compared to August 23, 2023 – September 21, 2023.
We encourage you to share, reference, and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.
For more information, specific data requests, media assets, or to reach the report’s authors, please contact us at [email protected].
