10 Amazon Repricer Tools to Choose From to Stay Competitive

Pricing competitively on Amazon is something all sellers must understand. If your prices are too low, you could devalue the market. If your prices are too high, customers will look for a cheaper option. 

As a private label seller, you must keep track of your competitors’ products and test different pricing strategies to compete within the search results. As an arbitrage, wholesale, or book reseller, you constantly compete with other resellers for the Buy Box. 

If you’re not actively repricing your products, you’ll likely have fewer sales than you had hoped, as the other sellers on the listing could be priced lower than you. 

If you have multiple products listed for sale, going through each one and adjusting price points can become tedious and time-consuming — this is where Amazon repricing tools come in handy. 

In this article, we’re going to go over:

• What an Amazon repricer tool is
• How repricer tools work
• The benefits of using a repricer
• The top Amazon repricing tools for your business

What is an Amazon repricer tool?

An Amazon repricer tool automatically adjusts your product price based on rules and parameters you set. The software compares your price to competing products and lowers or raises your price accordingly to remain competitive. 

Sellers use a repricing tool to automate this aspect of their business. If your business requires you to constantly reprice your products to remain competitive, typically an arbitrage or wholesale reseller, manually repricing each listing can take up a lot of time. 

Manual repricing involves sellers reviewing their competitors’ prices and manually adjusting their listings. This method is very time-consuming, especially for sellers with many products. 

It can be effective for those with a smaller inventory or who want to implement a very specific pricing strategy, but it lacks the speed and responsiveness needed in a fast-paced marketplace like Amazon.

How does a repricer work?

A typical repricer will allow you to set a minimum and maximum price, and a minimum target profit margin, increase Buy Box ownership, and track competitors’ pricing. 

Once you create an account for your chosen repricing tool, you can connect the account to your Amazon Seller Central account via MWS keys. This allows the repricer to have access to each item you’re selling. 

After your products are synced with the repricer, you can set pricing rules, enter your product costs, and choose the competitors you want to price against. When that is complete, the repricer will begin changing your pricing on Amazon based on your criteria. 

What is algorithmic repricing?

Algorithmic repricing is a more advanced form of automatic repricing used by Amazon sellers to optimize their product prices in real-time. 

Instead of relying on simple rules or manual adjustments, algorithmic repricing tools use complex algorithms that analyze various market factors, such as competitor prices, sales rank, inventory levels, and demand trends. 

These algorithms automatically adjust prices to maximize profitability, sales velocity, or a combination of both based on the seller’s strategic goals.

Unlike traditional automatic repricing, which often follows simple if-then logic (e.g., lowering a price by a set percentage when a competitor undercuts), algorithmic repricing takes a more holistic approach. 

It considers multiple variables at once and dynamically adjusts prices to ensure sellers remain competitive while maintaining profitability. 

This strategy is particularly beneficial for sellers in highly competitive categories or those with large inventories, as it enables smarter, data-driven pricing decisions without constant manual oversight.

Why is pricing automation important for Amazon sellers?

Pricing automation is crucial for Amazon sellers due to the marketplace’s highly competitive and dynamic nature. Constantly monitoring competitors and manually updating prices can be overwhelming and time-consuming, especially for sellers with many products. 

Manual price updates require significant time and attention, which can lead to delays, pricing errors, and missed sales opportunities. In a fast-paced environment like Amazon, even small delays in repricing can result in losing out to competitors who may respond faster to market changes.

These tools also play a critical role in helping sellers win the Buy Box when competing against many other sellers on the same product listing. 

By maintaining optimal prices that balance competitiveness and profitability, repricers enable sellers to improve their chances of capturing the Buy Box while preserving margins, even in competitive categories.

10 of the best Amazon repricing software options available 

There are a few options to choose from when it comes to Amazon repricing tools. Many offer similar features but will vary in user experience, monthly subscription costs, repricing speeds, and more. 

Let’s go over the top Amazon repricing tools to help automate your business.

1. Informed Repricer

Informed Repricer is an algorithmic repricing tool designed to help Amazon and Walmart marketplace sellers increase sales. They claim it’s helped customers increase Buy Box ownership by 63% within the first two weeks of using the tool. 

Features:

• Let their AI-powered strategies do the work for you, or customize your own repricing strategy to optimize your prices how you want
• Spend less time manually repricing your products
• Profit protection feature that increases sales and maximizes profits
• Analytics and reporting to track essential metrics
• The Sales Velocity algorithm will automatically increase your price when there’s no competition 
• Allows you to enter product costs, so you always make a profit on each sale
• The “Get The Buy Box” algorithm adjusts prices quickly based on competition 
• The tool uses historical sales data to calculate your optimal price point 

Available for these marketplaces: Amazon US, Amazon Canada, Amazon UK, Amazon Mexico, Amazon Brazil, Amazon Germany, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Japan, Amazon Australia, Amazon UAE, Amazon Sweden, Amazon Poland, Amazon Belgium, Amazon South Africa, Amazon Turkey, Amazon Saudi Arabia, Amazon Singapore, and Walmart marketplace. 

Cost: Starting at $99/month up to $5,000 in revenue per month. If your revenue is higher than $5,000 per month, the cost is $250 per month. 

Free trial: Yes, 14-day free trial. No credit card is required.

2. Aura

Aura helps sellers maximize their Buy Box wins to increase sales and profits on Amazon. Aura claims sellers will control the Buy Box 65% of the time compared to other repricers. 

Features: 

• AI-powered to determine the optimal strategy for your product listings automatically. 
• Advanced repricing technology and automation to help Amazon sellers win the Buy Box more often
• Pre-made and custom repricing strategies built-in to the tool so you can start repricing right away
• Profit-based pricing
• Instant repricing (other repricers take up to 15 minutes to reprice your products)
• Decide which competitors you want Aura to reprice against 
• See key metrics to attribute repricing to an increase in sales
• Add in your product costs to see a detailed breakdown of your profits 

Available for these marketplaces: Amazon US, Amazon Canada, Amazon Mexico

Cost: Starting $27/month (up to 50 listings and $10k in sales) 

Free trial: Yes, 14-day free trial. No credit card is required.

3. BQool

BQool is an AI-powered Amazon repricer that uses autonomous machine learning to help Amazon sellers win the Buy Box and increase sales. Set various rules based on your profit and sales goals.

Features: 

• Includes five built-in strategies used to maximize sales, maximize profits, or raise the Buy Box price
• Enter your product costs to protect your profit margin 
• Schedule your repricing for specific times of day 
• Insightful listing data to keep track of your BSR, price, and Buy Box win percentage 
• Comprehensive dashboard and reporting tools
• Repricing history logs

Available for these marketplaces: Amazon US, Amazon Canada, Amazon UK, Amazon Mexico, Amazon Germany, Amazon France, Amazon Italy, Amazon Spain, Amazon Japan

Cost: Starting at $25/month (up to $300/month) based on listing count

Free trial: Yes, 14-day free trial. No credit card is required.

4. Seller Snap

Seller Snap helps sellers save time, avoid price wars, and maximize profits on Amazon. Repricing products can take up lots of time — Seller Snap claims to save their customers over 60 hours per week.

Features:

• The tool makes pricing decisions based on the current Buy Box price and the number of competitors on a listing
• Includes key metrics about your Amazon business such as profit, ROI, Buy Box percentage, and more
• Understand your inventory health to identify products that need more aggressive repricing or products that need to be replenished 
• Easy-to-use interface
• Customize your repricing strategy based on your sales goals
• An AI-powered tool that learns about your products, pricing, and competition 

Available for these marketplaces: Amazon US, Amazon Canada, Amazon UK, Amazon Mexico, Amazon Brazil, Amazon Germany, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Japan, Amazon Australia, Amazon UAE, Amazon Sweden, Amazon Poland, Amazon Saudi Arabia, Amazon Turkey, Amazon Singapore, Amazon Egypt

Cost: Starting at $250/month 

Free trial:  Yes, 15-day free trial. No credit card is required. 

5. Feedvisor

Feedvisor is an AI-driven algorithmic repricer for competitive sellers on Amazon and Walmart. The tool helps optimize your sales and profitability while also considering ongoing changes in traffic, conversion rates, and BSR, and accounting for inventory supply, inventory health, and advertising spending.

Features: 

• Algorithmic technology drives demand by dynamically creating demand curves and elasticity models
• Increase Amazon sales and profits with smart AI
• AI prevents price wars for FBA and FBM sellers by intelligently adjusting prices in real-time
• Predicts potential inventory fees and adjusts prices in real-time to avoid them
• Constantly assesses the competitive landscape, brand strength, and consumer demand

Cost: Starting at $100/month 

Free trial:  Yes, 14-day free trial

6. Repricer

Repricer is a 24/7 automated repricing tool to help you win the Buy Box and increase sales. The tool monitors competitor pricing and makes intelligent decisions based on a range of parameters, including seller ratings, stock levels, location, and more.

Features:

• Repricer thinks outside the box to suggest where minor tweaks in your strategies can deliver more sales
• Compete harder with a specific seller or certain products
• Pricing changes are done in seconds, ensuring you remain competitive 
• Helps you gain maximum Buy Box exposure
• Replicate your prices across every marketplace you sell on
• Works with all 21 Amazon marketplaces
• Set your minimum price to ensure you are always selling at a profit
• Change prices based on stock levels

Cost: Starting at $179/month 

Free trial:  Yes, 14-day free trial, no credit card required

7. RepricerExpress

RepricerExpress is a powerful repricing solution for Amazon and eBay sellers. It is designed to help them win the Buy Box and increase sales by maintaining competitive, profitable prices. It offers automated, round-the-clock repricing with customizable strategies so sellers can optimize their pricing rules to adapt to market trends.

• Automated, 24/7 repricing across Amazon and eBay
• Pre-set or custom repricing strategies for flexibility
• Price boundaries to ensure profitability
• Integration with multiple sales channels
• “Safe Mode” for testing repricing rules before going live
• Quick, 10-minute setup for rapid deployment
• Real-time competitor tracking for responsive pricing
• Support for both small and high-volume sellers

Cost: Starting at $179/month 
Free trial:  Yes, 14-day free trial, no credit card required

8. Smart Repricer

Smart Repricer is a repricing tool for Amazon sellers that automatically adjusts your pricing based on market conditions to boost Buy Box wins and revenue. 

Features:

• Adjust prices based on the parameters you set and market conditions
• Improve your profit margins 
• Automated repricing helps you stay competitive 
• Saves you time by not having to manually reprice every product in your catalog
• Works with all Amazon marketplaces

Cost: Starting at $49/month 

Free trial:  Yes, 14-day free trial

9. StreetPricer

StreetPricer is an AI-powered repricer for Amazon, Walmart, and eBay. Its dynamic pricing model instantly responds to price changes and competitors’ stock levels to help you win more Buy Boxes on Amazon and increase sales across all three platforms. 

Features:

• Profit Optimizer helps maximize your profit margin by increasing your price after you win the Buy Box
• Monitor and reprice against other ASINs
• Velocity-based repricing for eBay sellers
• Multi-fulfillment price logic for the same ASIN with FBA and FBM fulfillment methods
• Buy Box Analyzer to see your Buy Box win percentage and more
• Great for arbitrage, wholesale, and private label sellers

Cost: Starting at $99/month 

Free trial:  Yes, 14-day free trial, no credit card required

10. ProfitProtectorPro

Profit Protector Pro is an advanced Amazon repricer tool that uses algorithmic strategies to optimize product pricing. Designed specifically for Amazon sellers, PPP prioritizes profitability by adjusting prices to capture the Buy Box and maximize sales at higher price points. 

Features:

• Chrome extension for quick on-page repricing
• Algorithmic repricing strategies designed to maximize profits and avoid unnecessary price drops
• Real-time adjustments to capture and maintain the Buy Box
• Customizable pricing rules for flexibility in pricing strategies
• Integration with BuyBotPro for accurate cost and profit calculations
• Multiple marketplace support, allowing for global reach
• User-friendly dashboard with detailed insights and reporting
• Works with all Amazon marketplaces

Cost: Starting at $19.95/month 

Free trial:  Yes, 30-day free trial

Find the perfect repricer tool to maximize your profits

As you’ve learned above, using an automated repricer tool not only saves you time but also helps you make more money as an Amazon seller. That’s what we’re all here for, right? 

If you sell private label products, using a repricer may not be required but for those high-volume arbitrage, wholesale, and book resellers out there, using a repricer is pretty much a necessity. 

We hope this article helped you understand repricing tools and some of the best ones out there. Repricers, coupled with Jungle Scout’s suite of advanced seller tools, can help you win on Amazon.