Million Dollar Case Study | Season 5

Episode 13: Advertising on Amazon (Part 2)

About Episode 13

You’ve set up advertising campaigns for your business — now it’s time to optimize them for profitability. Get more traffic and boost your sales with better content.

In this episode, we:

Define an important PPC metric: ACoS (Advertising Cost of Sale)
Share how to optimize automatic and manual campaigns
Launch a Product Targeting campaign

Next week, we wrap up the Million Dollar Case Study with actionable insights on how to continue growing your private label business on Amazon.

Tools used in this episode

Keyword Scout

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More Episodes

Episode 1: A look back

What does Million Dollar Case Study mean, and what will you learn during the step-by-step video series?

Episode 2: Product Research (Part 1)

Find high-demand, low-competition products to sell on Amazon.

Episode 3: Product Research (Part 2)

See how keyword research can help you find a winning product.

Episode 4: Finding a Supplier

Learn everything you need to know about finding a supplier for a product.

Episode 5: Protecting Your Product

We explore the basics of patent research and evaluate samples from potential suppliers.

Episode 6: Final Product Selection

We weigh the pros and cons of our product ideas and choose one to sell on Amazon.

Episode 7: Packaging, Branding, and Logos

Learn best practices for branding a product and tips for packaging.

Episode 8: Product Inspection and Shipping

We share an overview of the product inspection and shipping process.

Episode 9: Creating Your Listing

Find out how to get started in Seller Central, create your listing, and update it.

Episode 10: Product Photography

Learn tips and techniques for stellar product photography.

Episode 11: Launching Your Product

Learn strategies for a successful product launch on Amazon.

Episode 12: Advertising on Amazon (Part 1)

We share how to create advertising campaigns on Amazon.

Episode 13: Advertising on Amazon (Part 2)

We share how to optimize automatic and manual ad campaigns on Amazon.

Episode 14: Next Steps

Find out how you can continue to grow your private label business on Amazon.

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