AMAZON DATA GUIDE
Navigate Amazon’s data complexities to fuel success.
Jump into a complete guide into the complexities of Amazon’s data to help fuel the success of your brand. Learn how to navigate macroeconomic challenges, track consumer behavior and turn data into strategic action.
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Key takeaways
Navigating macroeconomic challenges.
Inflation, increased competition, and social commerce trends are reshaping consumer behavior on Amazon, including shifts in spending habits, discretionary income, and shopping frequency. Brands must leverage data to navigate these challenges and stay competitive.
Tracking consumer behavior.
Financial strain has led 90% of millennials to report unstable incomes, with 70% of Amazon shoppers prioritizing the lowest price. Understanding these trends is critical for brands aiming to align with consumer priorities and maintain relevance.
Turning Amazon data into strategic action.
To future-proof their businesses, brands must track and apply insights from key metrics—advertising performance, competitor analysis, profitability, and inventory—across teams to drive sustainable, long-term results.
What you’ll learn:
- Key Data Points for Managing Amazon. Master essential metrics that drive success on Amazon, including ad performance, competitor analysis, and inventory management.
- How to Future-Proof Your Business with Data. Gain insights into using data trends to navigate a rapidly evolving ecommerce landscape.
- Tips for Sustaining Long-Term Growth on Amazon. Unlock actionable strategies for enhancing customer loyalty, diversifying revenue streams, and staying ahead of market trends with a data-driven approach.
About the Guide
Methodology
Unless otherwise noted, data represents the U.S. market and reflects estimates based on a sampling of approximately 20,000 products in the specified niche. Year-over-year trends reflect the period of January 1, 2024 – November 26, 2024, compared to January 1, 2023 – November 26, 2023. 90-day trends reflect the period of August 26, 2024 – November 23, 2024, compared to May 27, 2024 – August 25, 2024. 30-day trends reflect the period of October 25, 2024 – November 23, 2024, compared to September 24, 2024 – October 24, 2024.
Using the data
We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.
For requests or media assets, contact [email protected].
Jungle Scout for Sellers & SMBs
Jungle Scout is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.
Jungle Scout for Brands & Retailers
Jungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.
Jungle Scout Data Cloud gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout’s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.
