AMAZON MARKET WATCH
The latest trends for gym, fitness, and exercise products on Amazon.
Get sales, pricing, and search data to refine your Amazon strategy around the growing demand for gym and fitness equipment. Actionable insights on home gym equipment, yoga mats, treadmills, and more – featuring top-performing brands like Peloton, Bowflex, Gaiam, and others.
Access the report
Key Takeaways
Demand is on the rise.
Sales and revenue for gym and fitness products increased by nearly 25% year-over-year, signaling strong demand. Learn what brands can do to meet growing consumer interest.
Private label products lead the market.
Three of the top five best-selling products over the past 90 days belong to Amazon Basics. Find out how other brands can compete.
Convenient fitness solutions are increasingly popular.
Searches for “walking pad” jumped by 39% in 30 days, with related terms like “under desk” up by over 40%. See what else the search trends say about current shopper priorities.
Explore the factors at play in Amazon’s Sports & Outdoors category.
Download the reportRelated Resources
About the Report
Methodology
Unless otherwise noted, data represents the U.S. market and reflects estimates based on a sampling of approximately 20,000 products in the specified niche. Year-over-year trends reflect the period of October 21, 2023 – October 19, 2024, compared to October 20, 2022 – October 20, 2023. 90-day trends reflect the period of July 22, 2024 – October 19, 2024, compared to April 22, 2024 – July 21, 2024. 30-day trends reflect the period of September 20, 2024 – October 19, 2024, compared to August 20, 2024 – September 19, 2024.
Using the data
We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.
For requests or media assets, contact [email protected].
Jungle Scout for Sellers & SMBs
Jungle Scout is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.
Jungle Scout for Brands & Retailers
Jungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.
Jungle Scout Data Cloud gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout’s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.