What AI Can Do for Amazon Sellers: A Complete Guide

As ecommerce continues to grow, along with the competition, the role of artificial intelligence (AI) in helping Amazon sellers optimize and run their businesses is becoming increasingly important. 

AI is transforming sellers’ operations—from listing optimization and advertising to customer reviews and competitor analysis. 

In this guide, we’ll explore how AI can benefit Amazon sellers and how Jungle Scout’s AI-driven tools help streamline processes and increase profitability.

Why Amazon sellers can no longer ignore AI

For sellers, big and small, to succeed on Amazon, they must be sure they have a competitive advantage. Without AI, specific tasks may take much longer to accomplish and consume valuable resources.

The speed at which AI processes and analyzes data allows sellers to make informed decisions faster. Sellers who don’t adopt AI in their businesses risk falling behind, losing sales, and missing out on new opportunities.

Imagine you want to enter the coffee machine market; you need to understand how customers feel about the current products in the market so you can be sure you launch a superior product. 

AI-powered review analysis tools allow sellers to identify trends in customer reviews, helping them improve the quality of their products, adjust product listings, and enhance marketing strategies to improve sales and customer satisfaction.  

For example, with Jungle Scout’s AI Review Analysis tool, you can enter any ASIN, and the tool will analyze every review of that product. 

We’ll go over this tool more later on, but one of the most impressive features is that it provides you with the most common negative comments, allowing you to discover how to improve the product quickly.. 

The benefits of AI tools for Amazon sellers

AI tools offer several substantial advantages for Amazon sellers, making their processes more efficient and boosting their competitiveness. Below are some of the key benefits.

Automating repetitive tasks

Running an Amazon business involves many repetitive tasks, such as managing product listings and analyzing customer reviews and sales performance data. AI tools can automate these processes, saving sellers valuable time and allowing them to focus on more strategic tasks.

Improved decision-making

One of AI’s most significant advantages for Amazon sellers is its ability to analyze vast amounts of data quickly and accurately, enabling sellers to make better decisions. Whether analyzing product performance, customer reviews, or profit margins, AI provides actionable insights that sellers can use to improve their business strategies.

Jungle Scout users have access to the AI Assist Chat that will answer questions about your Amazon business (once your Seller Central account is connected to your Jungle Scout account) and provide you with answers to questions surrounding selling on Amazon by accessing our large database of resources.

Reduced time on manual processes

Amazon sellers often spend hours manually managing their operations, from adjusting product listings to calculating profits. AI tools can automate many of these manual processes, freeing up time and effort for sellers to focus on tasks that will grow the business.

For instance, AI can automatically calculate profit margins and provide detailed analytics on sales performance through tools like Jungle Scout’s Sales Analytics. 

Within Sales Analytics, AI Assist analyzes your Profit Overview data to help sellers make more sense of their numbers. It will provide you with detailed insights and actions for you to take, from investigating underperforming products or high refund rates to optimizing for growth.

This tool not only saves time but also ensures accuracy in profit calculations, allowing sellers to make better financial decisions without spending hours combing through spreadsheets and Amazon reports.

More competitive product listings

AI is crucial in helping Amazon sellers create and maintain competitive product listings. Jungle Scout’s AI Listing Builder allows sellers to optimize their listings based on relevant keyword lists that you curate using Keyword Scout. 

By using AI to write and refine product titles, descriptions, and bullet points, sellers can ensure their listings are always optimized for maximum visibility and conversions. 

This is particularly important in a competitive marketplace like Amazon, where small adjustments to a listing can significantly improve search rankings and sales.

Who do you think can write a better Amazon listing? AI or human? We actually have a great video on this exact topic! Now, let’s go over the AI features within Jungle Scout. 

Where to start with Jungle Scout’s AI tools for maximum results

Jungle Scout offers several AI-powered tools that Amazon sellers can leverage to optimize different aspects of their business. Here’s how you can start using these tools to enhance your Amazon business.

Optimize Listings with AI

One of AI’s most impactful ways to help Amazon sellers is through listing optimization. Jungle Scout’s AI Listing Builder analyzes keyword data and helps sellers write optimized and high-quality product listings.  

Sellers can use this tool to enhance their product titles, descriptions, bullet points, and search terms, ensuring that their listings are always competitive.

It works by importing a keyword list that you create through Keyword Scout. It will then sort the keywords by search volume. AI Assist will start using the keywords with the highest search volume and cross out the keywords that have been used to ensure you don’t repeat the same keywords.

As you complete each section of your listing, you will be able to see the total search volume of all the keywords used, along with a listing optimization score.

It is suggested that you make your own adjustments to the listing to ensure it makes sense for your product, but the use of AI helps speed up the writing process so you can focus on other aspects of your business. 

AI Review Analysis

Customer feedback is critical to the success of any Amazon business, but manually analyzing thousands of reviews can be time-consuming. Jungle Scout’s AI-powered Review Analysis tool simplifies this process by automatically analyzing customer reviews and providing insights into key themes, common complaints, and product strengths.

The tool also provides suggestions for improving your product based on customer feedback. Using  AI Review Analysis is also a great way to see how customers feel about competing products. 

By understanding what customers like and dislike about a product, sellers can make data-driven decisions to improve their offerings, enhance customer satisfaction, and reduce negative feedback. 

For example, if reviews consistently mention issues with a product’s durability, a seller can prioritize addressing this concern in future product versions or highlight improvements in their marketing.

AI Profit Analysis with Sales Analytics

Understanding profitability is crucial for Amazon sellers, especially as their businesses grow and become more complex. Jungle Scout’s Sales Analytics tool uses AI to help sellers track their profits and expenses in real-time, providing detailed insights into the performance of individual products and overall business health.

With AI-powered profit analysis, sellers can quickly identify which products are most profitable, where costs are too high, and how to optimize their pricing strategies. This helps sellers make informed decisions that lead to sustainable growth and higher profits.

AI Analysis Report

Shift from reacting to market trends to predicting them in advance using the AI Analysis Report in Competitive Intelligence. This tool analyzes your listings and reviews to help you better understand how customers view your product and what you can do to improve. 

The tool answers important questions, such as:

• “Why are customers purchasing the competitor’s products instead of my product?”
• “Is there anything I need to clarify in my product listing, especially with infographics, to change those consumers’ minds?”
• “Is there anything I need to change about my physical product to better compete against these competitors?”
• “What are the top 5 product attributes customers care about when purchasing these products?”

Sellers use the information from this AI analysis report to improve their product listings on Amazon, which in turn will help increase conversion rates. If customers have any questions after looking through your product listing, they’ll click out and go to a competitor’s product instead. 

Answer every possible question a potential customer may have about your product. With the use of AI, you have an easier time answering the questions listed above. 

Here are the answers the AI Analysis Report tool came up with to the question, “Why are customers purchasing the competitor’s products instead of my product?”

Price Sensitivity: Customers may be opting for competitor products due to price differences. Your product is priced at $24.97, while competitors like Jiskan offer similar products for as low as $11.99. Price-conscious consumers might prioritize cost over features, especially if they perceive the core functionality to be similar across products.

Durability Concerns: Some reviews of competitor products highlight concerns about durability, but they also mention that these products are satisfactory for their price. If your product can demonstrate superior durability, it might justify the higher price point, but this needs to be clearly communicated.

Magnet Issues: Some negative reviews of your product mention issues with the magnet not being strong enough, leading to the loss of the brush. Competitors with retractable clips might be seen as more secure, which could sway customers who have experienced or are concerned about losing their brush.

Leakage Problems: Leakage is a common complaint across all products, including yours. If your product can effectively address this issue, it should be emphasized in your marketing materials to differentiate it from competitors.

Customer Service: Your product has positive reviews regarding customer service, which is a strong selling point. Highlighting this aspect more prominently could attract customers who value post-purchase support and reliability.

It goes through all of the potential reasons why customers are purchasing competing products over yours. Sellers can then use this information to address any issues with their own products. 

AI Assist Chat

Built into the Jungle Scout tool is the AI Assist Chat, which provides users with specific and immediate answers to all their Amazon seller questions—all sourced from Jungle Scout’s unmatched library of expert resources.

Users can even use the AI Assist Chat to answer questions about their own Amazon businesses, such as, “What was my total net profit for this week?” or, “What’s the best way to do product research?”

How Jungle Scout’s AI integrations differ from other ecommerce tools

Jungle Scout’s AI tools are specifically designed to help Amazon sellers optimize their businesses on the platform. While many ecommerce tools offer broad functionality, Jungle Scout focuses on delivering tailored solutions that address the unique challenges of selling on Amazon.

Meet your Amazon store’s potential with Jungle Scout’s AI solutions

AI is revolutionizing how Amazon sellers operate, making optimizing listings, analyzing reviews, and managing profitability easier. By utilizing Jungle Scout’s AI-driven tools, sellers can streamline their operations, make data-driven decisions, and gain a competitive edge in the crowded marketplace.