Amazon Search Trends: Art Supplies

Key Takeaways

Niche products offer low-competition opportunities.

While many core art supplies keywords are highly competitive, searches for many low-competition niche keywords have increased more than 40% in the last month, presenting brands with opportunities to target less saturated markets.

Growing demand for specialized materials.

Keywords like “18×24 drawing pad,” and “newsprint pad” are up more than 300%, reflecting growing demand for more advanced and specialty art supplies.

Seasonal crafting could boost holiday sales.

There is a clear increase in consumer demand for seasonal craft items such as “pumpkin paint” (searches +253%) that could help brands drive additional Q4 sales.

Key takeaways

Prices are trending down. The average price in this niche has fallen 5% in the last year — find out what that means for market share leaders and beyond.

High-volume keywords are in play for new competitors. Explore the most popular searches related to nursery products and discover low-competition keywords to target.

Specific product trends are emerging. See which product has garnered more than 15 million searches in 30 days.

Related Resources

Report

About the Report

Methodology

Data represents the U.S. market and reflects estimates based on a sampling of approximately 20,000 art supplies products within Amazon’s Arts, Crafts & Sewing category. 30-day trends data reflects the period of August 21, 2024 – September 20, 2024 compared to July 21, 2024 – August 20, 2024.

Using the data

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