AMAZON MARKET WATCH

Amazon Trends for 
Toy Brands: Dolls and Plush Toys

Get the latest Amazon market trends data for toy brands. This report explores market share leaders like GUND, Squishmallows, Aurora, and more – with a focus on dolls and plush toys.

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Key Takeaways

Searches are down.

Search volume for top keywords in this market has declined an average of 21% in the last 30 days. Find out which terms have had the steepest drops.

Strategic launches pay off.

Market share leaders have experienced sales growth as high as 113%, powered in part by strategic crossovers. See which brands are capitalizing on pop culture.

Higher prices stall sales.

Brands with higher price points have seen steep sales drops (50%+), while lower-priced competitors saw only slight dips. Explore more data on the impact of pricing on sales.

Key takeaways

Prices are trending down. The average price in this niche has fallen 5% in the last year — find out what that means for market share leaders and beyond.

High-volume keywords are in play for new competitors. Explore the most popular searches related to nursery products and discover low-competition keywords to target.

Specific product trends are emerging. See which product has garnered more than 15 million searches in 30 days.

Explore the factors at play in Amazon’s Toys & Games market.

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About the Report

Methodology

Data represents the U.S. market and reflects estimates based on a sampling of approximately 20,000 products in the specified niche. Year-over-year trends reflect August 6, 2023 – August 4, 2024, compared to August 5, 2022 – August 5, 2023. 90-day trends reflect the period of May 7, 2024 – August 4, 2024, compared to February 6, 2024 – May 6, 2024. 30-day trends reflect the period of July 6, 2024 – August 4, 2024, compared to June 5, 2024 – July 5, 2024.

Using the data

We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.

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