REPORT

What’s at Stake if the US Bans TikTok? For Amazon Sellers, Millions of Dollars in Revenue

With further Congressional activity taken in March to force a sale or ban TikTok, little has been said about the ripple effect such a move would have on ecommerce. The app and its 150 million U.S. users have changed how people shop — and sell — online. In this report, we’ll reveal how Amazon sellers, brands, and retailers have unlocked its potential to boost sales and build brand identity and what’s at stake if it’s banned.

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Key takeaways:

The impact of a TikTok ban. The disappearance of TikTok would have a massive effect on Amazon sellers, brands, and retailers that rely on the platform’s vast reach and marketing capabilities. More than half of enterprise businesses use TikTok ads.

TikTok’s growing influence on consumers. One out of five U.S. consumers consider themselves likely to make a purchase from the app. That percentage is even higher among Gen Z and Millennials, at 70% and 43%, respectively.

The power of TikTok #amazonfinds. With some Amazon sellers experiencing revenue growth upwards of 2,000% on products that went viral, the potential upside for those using TikTok — whether via paid ads or posting their own content — is game-changing.

Learn how a potential TikTok ban would impact Amazon sellers

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About the report

Methodology

This report includes insights from Jungle Scout’s Q1 Consumer Trends Report and 2024 State of the Amazon Seller Report that are representative of the U.S. Amazon market. Amazon category and product data were sourced from Jungle Scout Cobalt, an industry-leading market intelligence, advertising optimization, and ecommerce reporting platform powered by nearly 2 billion Amazon data points.

Using the data

We invite you to explore Jungle Scout’s Amazon Data Download Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

For more information, specific data requests, or media assets, or to reach the report’s authors, please contact us at [email protected].

Jungle Scout for Sellers & SMBs

Jungle Scout is the leading platform for first-time and established Amazon sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.

Jungle Scout for Brands & Retailers

Jungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.

Jungle Scout Data Cloud gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout’s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.