REPORT
State of the
Amazon Seller 2022
Based on insights from 3,500 Amazon sellers, from entrepreneurs to major brands, this annual study explores the strategies of the sellers and small businesses who drive a major portion of Amazon’s $470 billion revenue.
Download the report to explore:
- Top product categories and new seller opportunities
- Amazon seller pain points and 2022 priorities
- Sales and profit data, product volume, price points, and more
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Key Insights
1.
Three-quarters of sellers are profitable in 2022, despite serious disruptions due to supply chain issues and the continued COVID-19 pandemic.
Amazon seller earnings rise over time as sellers gain ecommerce experience
2.
Amazon sellers have ambitious growth plans for 2022. Over half of them actively sell on other ecommerce platforms, and many more have plans to expand this year.
Top global marketplaces sellers will expand to
3.
Entrepreneurs are exploring new ways to make money through Amazon. One in four new Amazon sellers plans to sell their business to an aggregator.
Top Amazon seller motivations
About the report
Methodology
Between December 1, 2021 and January 3, 2022, Jungle Scout surveyed more than 3,500 Amazon sellers, including prospective and former sellers. Respondents represent 117 countries, all 20 Amazon marketplaces, and all relevant Amazon product categories. They are ages from 18 to 80+ and all genders and levels of education. This report focuses on small- to medium-sized business owners who have at least one live product listing on Amazon. This includes first- and third-party sellers earning $2 million or less in annual ecommerce revenue. See full report for more details.
Using the data
We encourage you to explore Jungle Scout’s State of the Amazon Seller Report, and to share, reference, and publish the findings with attribution to Jungle Scout and a link to this page.
For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].
About Jungle Scout
Jungle Scout is the leading all-in-one platform for ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs and brands manage their ecommerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces.
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