AMAZON MARKET WATCH
The latest trends for Car Care & Cleaning products on Amazon.
Get sales, pricing, and search data to refine your Amazon strategy around the growing demand for Car Care & Cleaning products. Actionable insights on leather cleaners, interior cleaners, car interior detailing products, and more – featuring top-performing brands like Chemical Guys, Armor All, Meguiar’s, and others.
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Key Takeaways
Affordability drives car care trends.
A 6% YoY price drop spurred a 14% unit sales increase, highlighting the need for brands to stay price competitive to capture cost-conscious consumers.
Seasonality shapes car care sales.
Car care sales peak in December and from March to August, encouraging brands to prioritize seasonal bundles and products like windshield cleaners (which generate 20% more searches during cold weather).
Chemical Guys dominates the car care market.
Chemical Guys leads the Car Care industry with a 25% market share—20% higher than its nearest competitor, Armor All. Other brands can emulate their competitive pricing, strong social media presence, and optimized advertising strategies for boosted revenue.
Explore the factors at play in Amazon’s Automotive category.
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About the Report
Methodology
Unless otherwise noted, data represents the U.S. market and reflects estimates based on a sampling of approximately 20,000 products in the specified niche. Year-over-year trends reflect the period of October 28, 2023 – October 26, 2024, compared to October 28, 2022 – October 27, 2023. 90-day trends reflect the period of August 12, 2024 – November 9, 2024, compared to May 14, 2024 – August 11, 2024. 30-day trends reflect the period of October 11, 2024 – November 9, 2024, compared to September 10, 2024 – October 9, 2024.
Using the data
We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.
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Jungle Scout is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.
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Jungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.
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