REPORT

Amazon Market Data for Baby Brands

Get current sales, search, market share, and other data on Amazon’s Baby category. This report explores trends for bottles and bibs, nursery necessities, car seats, strollers, baby monitors, and more – with insights on leading brands like Toddleroo, Tula, Plum Organics, and others.

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Key Insights

Market dominance by top brands. The top five brands in the baby travel products niche alone have collectively increased their market share by nearly 20%, underscoring the importance of brand recognition and visibility.

Shifts in pricing and demand. Some subcategories have seen a rise in demand and sales, while others have experienced price drops, requiring brands to adjust pricing and product strategies to align with evolving consumer expectations.

Keyword and review insights drive sales. Customer reviews are up, as is search volume for terms like “baby carrier” and more. Brands that effectively leverage keyword optimization and customer reviews are well-positioned to capture market share.

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About the Report

Methodology

This report provides comprehensive insights into the U.S. baby product market and includes year-over-year trends from June 8, 2023 – June 6, 2024, compared to June 8, 2022 – June 7, 2023; June 13, 2023 – June 11, 2024, compared to June 13, 2022 – June 12, 2023; and July 4, 2023 – July 2, 2024, compared to July 2, 2022 – July 3, 2023. 90-day trends reflect the periods of March 9, 2024 – June 6, 2024, compared to December 9, 2023 – March 8, 2024; and April 3, 2024 – July 2, 2024, compared to January 3, 2024 – April 2, 2024. It also includes 30-day trends from May 8, 2024 – June 6, 2024, compared to April 7, 2024 – May 7, 2024; May 13, 2024 – June 11, 2024, compared to April 12, 2024 – May 12, 2024; and June 3, 2024 – July 2, 2024, compared to May 3, 2024 – June 2, 2024. See report for more details.

Using the data

We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.

For more information, specific data requests, media assets, or to reach the report’s authors, please contact us at [email protected].

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Jungle Scout is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.

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Jungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.

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