Amazon Advertising Trends: Beauty & Personal Care

Key Takeaways

Ad spend is growing.

Advertising spend in the Beauty & Personal Care category has grown by over 25% from Q1 to Q3. Get tips for staying ahead amid growing competition.

Dynamic bids boost RoAS.

Sponsored Products campaigns using dynamic bidding generated nearly 40% higher RoAS than other bidding strategies. See more insights on bidding and targeting.

Ad spend skews toward mid-priced products.

Three-quarters of ad spend in this category is focused on products priced between $10 and $50. Find out what this means for brands selling budget or premium products.

Key takeaways

Prices are trending down. The average price in this niche has fallen 5% in the last year — find out what that means for market share leaders and beyond.

High-volume keywords are in play for new competitors. Explore the most popular searches related to nursery products and discover low-competition keywords to target.

Specific product trends are emerging. See which product has garnered more than 15 million searches in 30 days.

Related Resources

Report

About the Report

Methodology

Analysis and findings included in this report are based on Amazon advertising data for Q1 – Q3 2024 from Jungle Scout Cobalt. Data represents the U.S. marketplace and includes 2,000+ distinct brands and 90,000+ unique advertising campaigns from large ecommerce enterprises. Trends reflect data for PPC campaigns within the Beauty & Personal Care category only.

Using the data

We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.

For more information, specific data requests, media assets, or to reach the report’s authors, please contact us at [email protected].

Jungle Scout for Sellers & SMBs

Jungle Scout is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.

Jungle Scout for Brands & Retailers

Jungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.

Jungle Scout Data Cloud gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout’s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.

Amazon Advertising Trends: Beauty & Personal Care