ADVERTISING INSIGHTS
Seasonal Advertising Trends on Amazon
Explore Amazon advertising trends – including campaign spend, consumer engagement, and RoAS – around key holidays and retail events. Get historical data for Black Friday, Cyber Monday, Prime events, and more.
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Key takeaways:
RoAS is at its highest during sales events.
Across eight major sales events and holidays in 2023, advertising for sales events like Black Friday produced as much as 39% higher returns than holiday campaigns.
Sponsored Display ads produce the highest PPC returns.
Returns on ad spend outpaced both Sponsored Brands and Sponsored Products in 2023 – sometimes by more than 150%.
More than one-third of annual ad spend on Amazon happens in Q4.
In 2023, 35% of all advertising spend occurred during the end-of-year holiday season, with average spend per campaign increasing every weekend in December.
Key takeaways
Prices are trending down. The average price in this niche has fallen 5% in the last year — find out what that means for market share leaders and beyond.
High-volume keywords are in play for new competitors. Explore the most popular searches related to nursery products and discover low-competition keywords to target.
Specific product trends are emerging. See which product has garnered more than 15 million searches in 30 days.
Finetune your Amazon advertising strategies ahead of the holiday season.
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About the Report
Methodology
Analysis and findings included in this report are based on Amazon advertising data for full-year 2023 from Jungle Scout Cobalt. Data represents the U.S. marketplace and includes 1M+ PPC advertising campaigns from large ecommerce enterprises. 7- and 10-day trends represent the specified number of days leading up to and including each respective holiday.
Using the data
We encourage you to share, reference and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.
For more information, specific data requests, media assets, or to reach the report’s authors, please contact us at [email protected].
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Jungle Scout is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.
Jungle Scout for Brands & Retailers
Jungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.
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